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30+ definitions: RPM, CPM, LTV, CAC, ROAS, Rule of 40 — with formulas and live calculators.
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Get embed codeOriginal deep-dives on YouTube RPM, sponsorship rates, SaaS pricing, and more.
Read reportsRevenue earned per 1,000 ad-eligible views, after the platform's cut.
ƒ RPM = (Estimated revenue / Total views) × 1,000
What advertisers pay per 1,000 ad impressions, before the platform takes its cut.
ƒ CPM = (Total ad spend / Impressions) × 1,000
Total revenue you'll earn from one customer across their entire relationship with you.
ƒ LTV = ARPU × Gross Margin × (1 / Churn Rate)
Total sales + marketing spend divided by new customers acquired.
ƒ CAC = (Sales spend + Marketing spend) / New customers
Predictable, normalized monthly subscription revenue.
ƒ MRR = Σ (Monthly normalized subscription value)
MRR × 12. The yearly view of recurring revenue.
ƒ ARR = MRR × 12
Total revenue divided by active customer count.
ƒ ARPU = Total revenue / Active customers
Percentage of customers (or revenue) lost per period.
ƒ Churn = Customers lost in period / Customers at period start
Revenue generated for every dollar of ad spend.
ƒ ROAS = Ad-attributed revenue / Ad spend
Ad spend divided by conversions.
ƒ CPA = Ad spend / Conversions
Clicks divided by impressions.
ƒ CTR = (Clicks / Impressions) × 100
What you pay each time someone clicks your ad.
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