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RevOps utilities
Sales Capacity & Headcount
Productive FTE, hires needed, capacity gap by month.
Quota Attainment & Gap-to-Goal
Attainment, pace delta, weighted finish, deals required.
Stage-Weighted Pipeline Coverage
Weighted + unweighted coverage with aging haircuts.
Sales Ramp & Time-to-Productivity
Ramp curve, capacity loss, loaded cost, break-even.
Sales Forecast Accuracy & Bias
APE, WAPE, bias, and directional drift across periods.
Sales Commission & OTE
Base + variable + accelerators + SPIFs at any attainment.
Territory Capacity & TAM Coverage
Named accounts per rep, coverage vs. TAM, rep load.
Sales Velocity
Opps ร ACV ร win rate รท cycle โ the four-lever formula.
Operating meetings & docs
The meetings and documents that actually use the numbers above. Full templates visible on-page โ no email gate.
Weekly Pipeline Review
Structured deal inspection agenda + questions.
Sales Forecast Call
Category exit criteria + call structure + close plan.
Strategic Account Plan
Whitespace, org map, and expansion plays.
Mutual Action Plan (MAP)
Buyer-signed close plan with steps and owners.
Territory Plan
Segmentation, tiering, and coverage plan template.
Sales Coaching 1:1
Weekly coaching structure โ deals, skills, career.
Core operating ratios
The five ratios worth memorising before your next QBR.
| Metric | Healthy range | Why it matters |
|---|---|---|
| Pipeline coverage | 3x unweighted / 1.5x weighted | Below this you're relying on top-of-funnel that hasn't landed. |
| Win rate on qualified pipeline | 20โ30% | Consistent win rate is what lets forecast math work. |
| Ramp time | 3 mo SMB ยท 6โ9 mo mid-market ยท 9โ12 mo enterprise | Anything faster is aspirational; anything slower is a hiring cost problem. |
| AE attainment (team avg) | 60โ75% | 43% of reps hitting quota is the industry norm โ plan for it. |
| Forecast accuracy (WAPE) | โค 10% at quarter | Above 20% and the CFO can't trust the number. |
Deep-dive playbooks
A weekly operating cadence
The four meetings that keep a revenue team honest. Use the calculators above as the source of truth in each one.
- MonPipeline reviewAnchor metric: Weighted coverage
- Tue1:1 coachingAnchor metric: Attainment + pace
- ThuForecast callAnchor metric: Forecast accuracy
- FriDeal deskAnchor metric: Commission + margin
