How YouTube revenue actually works
Once you join the YouTube Partner Program, Google places ads on your videos and pays you a share of the revenue. Creators receive 55% of ad income; YouTube keeps 45%. Earnings show up in YouTube Studio as your RPM (revenue per mille — what you actually take home per 1,000 views) and CPM (what advertisers pay per 1,000 impressions, before the split).
- • Only monetized views count — ad blockers, kids' content, and skipped pre-rolls don't pay.
- • Long-form videos (8+ minutes) unlock mid-roll ads and roughly 2–3× the RPM of Shorts.
- • US, UK, Canada, and Australia viewers pay the highest CPMs.