How to calculate YouTube RPM
YouTube RPM is the money a creator earns per 1,000 total views. The formula is estimated revenue divided by views, multiplied by 1,000. Use this calculator to model views, monetized view rate, RPM, and extra creator income separately so sponsorships do not hide weak AdSense performance.
- • Use RPM for creator income, not CPM.
- • Use YouTube Studio RPM when you have it.
- • Model Shorts and long-form videos separately because their RPMs are radically different.
What changes YouTube RPM the most
Niche, viewer country, video length, advertiser demand, seasonality, mid-roll eligibility, and audience buying intent can all move RPM. A finance tutorial and a meme compilation can get the same views and produce completely different revenue.
FAQ
What is YouTube RPM?
YouTube RPM is estimated creator revenue per 1,000 total views. It is better for creator forecasting than CPM because it reflects take-home earnings across monetized and unmonetized views.
How do I calculate RPM?
RPM = revenue divided by views, multiplied by 1,000. For example, $400 from 100,000 views equals a $4 RPM.
What is a good YouTube RPM?
Many long-form channels model $1–$5 RPM, while finance, software, business, and education channels can earn higher. Shorts are usually much lower.