A revenue calculator that doesn't insult you

Why this exists

Most revenue content on the internet is some combination of: a screenshot with no context, a creator on stage saying "seven figures," a vendor blog inflating numbers to sell software, or an AI-generated listicle copy-pasting the same three stats.

None of that helps you make a decision. If you're deciding whether to leave your job to do YouTube full-time, or whether a $4,000/mo retainer is too low, you need a model — not vibes. RevenueLab exists to give you that model, free, in your browser, without an email gate.

What's actually on this site

• Revenue calculators for YouTube long-form and Shorts (RPM and CPM), freelance hourly and project rates, SaaS LTV and LTV:CAC, Google Ads ROAS, sponsorship CPM, Shopify and Amazon unit economics, newsletter monetization, and a few dozen more. Every one runs in-browser, shows its formula, and is shareable by URL.
• Country and niche reference pages with the actual RPM/CPM ranges we see in each market, why those ranges exist, and what creators in that country typically clear at common view counts.
• In-depth guides and data studies — written long-form, with worked examples and the math shown. No "ultimate guide" listicles.
• A live benchmarks page that surfaces current ad/CPC/RPM ranges by vertical so you don't have to dig through PDFs.

The principles behind everything here

1. Show the math. Every calculator on the site renders its formula on the page. If you disagree with our assumptions, you can see exactly which one to argue with.
2. Be honest about uncertainty. Real-world revenue ranges are wide. We publish ranges, not single magic numbers, and we tell you when a number is a directional ballpark vs. a hard benchmark.
3. No email gate, no upsell. No tool on this site is locked behind a signup. There's no "premium" tier. You don't need an account.
4. No SEO-junk content. Country and niche pages each have unique commentary on what's actually happening in that market — they're not the same template with the place name swapped.
5. Update or kill. If a calculator's underlying assumption changes (YouTube ad policy, Google's revenue split, Shopify fee structure), the calculator and its written guide get updated, with the revision date posted. If a page stops being useful, we remove it instead of letting it rot.

How we make money

RevenueLab is funded by display advertising (Google AdSense) and the occasional affiliate link to tools we genuinely use ourselves. We don't accept payment for calculator outputs, "featured" placements in our benchmark tables, or favorable commentary in our guides.

When an article links to a paid product, the link is disclosed in context and the recommendation has to survive the same test as everything else on the site: would we tell a friend to use it. Full disclosure on our editorial policy page.

Who's behind it

RevenueLab is built and edited by Sam Doshi, the founder. Everything published here is written or reviewed by Sam personally — there are no ghostwriters, no contractor mills, and no AI-generated bylines. If a number on this site is wrong, it's Sam's fault, and you can tell him directly via the contact page.

You can read more about the data sources, formulas, and update cadence on the methodology page.

A word on what this isn't

RevenueLab is not a financial advisor, not a tax advisor, not a legal advisor, and not your CFO. The calculators here produce directional estimates — useful for planning, pricing conversations, and back-of-the-envelope decisions. They are not a substitute for an accountant, a lawyer, or someone who actually knows your books.

Use the numbers as a starting point. Then check them against your own data before making a decision that affects your livelihood.