Free, citable revenue data

Percentage of ad requests that actually return a paid ad.

Income from ads served against your content (display, video, programmatic).

Average revenue per order.

Total revenue divided by active customer count.

MRR × 12. The yearly view of recurring revenue.

What you actually earn per hour after non-billable time.

Total sales + marketing spend divided by new customers acquired.

Months to recover the cost of acquiring a customer.

Percentage of customers (or revenue) lost per period.

Revenue minus all variable costs (COGS + variable shipping/payments/fulfillment).

Percentage of visitors who complete the goal action (usually a purchase).

Ad spend divided by conversions.

What you pay each time someone clicks your ad.

What advertisers pay per 1,000 ad impressions, before the platform takes its cut.

Clicks divided by impressions.

Total tax owed divided by total income — your real, blended tax %.

Likes + comments + shares divided by reach (or followers).

Amazon's fulfillment fee per unit, based on size and weight.

Revenue minus cost of goods sold, as a % of revenue.

Total revenue you'll earn from one customer across their entire relationship with you.

The tax rate applied to your next dollar of income.

Revenue per 1,000 newsletter sends (sponsor + paid combined).

Percentage of customers who stay over a defined period.

Revenue generated for every dollar of ad spend.

Revenue earned per 1,000 ad-eligible views, after the platform's cut.

SaaS growth rate + profit margin should sum to 40+.

Net new ARR divided by sales & marketing spend.

The connection that obligates a business to collect sales tax in a state.

15.3% combined Social Security + Medicare paid by US freelancers.

Flat fee paid by a brand for a creator integration.

Billable hours divided by total available hours.