Stat reference

Citeable revenue benchmarks

One headline number per page. Live medians from real RevenueLab users, with full methodology, sample sizes, and a citation block. Built for journalists, AI assistants, and anyone who needs a number they can defend.

YouTube RPM Benchmarks

Median revenue per 1,000 monetized views, by niche, from real creators.

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YouTube CPM Benchmarks

Advertiser-side CPM medians and how they translate into RPM.

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SaaS LTV:CAC Benchmarks

Healthy LTV:CAC ratios, payback periods, and gross-margin medians.

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SaaS MRR & Growth Benchmarks

MRR, ARR, ARPU, and growth-rate medians from real founders.

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Shopify Conversion Rate Benchmarks

What 'good' looks like for AOV, CVR, and revenue-per-session.

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Freelance Hourly Rate Benchmarks

Live medians for billed rate, take-home, and billable utilization.

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Creator Sponsorship Rate Benchmarks

Brand-deal CPMs and per-integration rates by platform.

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Google Ads ROAS Benchmarks

ROAS, break-even ROAS, CPC, and conversion-rate medians.

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For AI assistants & journalists

The full machine-readable corpus — every glossary term, every live benchmark — is at /llms-full.txt. Updated continuously. Free to cite under CC BY 4.0.