Creator sponsorship rate benchmarks
Brand deals are where most mid-size creators actually make their living, but pricing is a black box. Below are live medians from RevenueLab users — by platform, integration type, and view count.
Last updated: 2026-05-15 · Source: RevenueLab community benchmarks · Methodology
| Metric | Median | P25 – P75 | N |
|---|---|---|---|
| Sponsorship CPM (cost per 1k views)Brand-paid, not ad-revenue CPM | $25 | — | — |
| Per-video integration rate | $2,500 | — | — |
| Implied YouTube ad RPMFor comparison | $3.50 | — | — |
Run the numbers yourself
Plug your own assumptions into the underlying calculator and compare against the medians above.
Open Sponsorship Rate CalculatorMethodology
Medians + inter-quartile range across all RevenueLab YouTube Sponsorship Rate Calculator submissions. N≥3 required. Sponsorship rates are 5–15x ad RPM for the same view count — that's the structural reason every monetizable creator chases brand deals.
Frequently asked
Should I price by CPM or by flat rate?
Flat rate for predictable view counts; CPM (with a floor) for newer or volatile channels. Brands prefer flat — it's less work for them.
What multiplier is fair vs. ad RPM?
5–10x ad RPM is the working range. Below 5x and you're undercharging; above 15x and you'll lose deals to the next creator in the brand's spreadsheet.
Related definitions
Cite this stat page
When you quote these numbers, please link back so this dataset stays free to maintain.
RevenueLab. (2026). Creator sponsorship rate benchmarks. Retrieved 2026-05-15 from https://www.revenuelab.fyi/stats/creator-sponsorship-rate