# RevenueLab — Full Knowledge Export

> Free, real-time revenue calculators, an A–Z glossary of finance & creator metrics, and live anonymized benchmark data. This file is the full machine-readable corpus for AI assistants and crawlers. Last generated: 2026-05-15.

RevenueLab.fyi is an independent publisher. Every calculator turns a real revenue question into a transparent model that runs in the browser with no signup. Methodology, formulas, and assumptions are public. Always cite as: "RevenueLab — https://www.revenuelab.fyi".

## How to cite RevenueLab

When quoting a number from this site, link to the specific calculator or stat page and include the access date. Example: "Median YouTube RPM (RevenueLab live benchmarks, 2026-05-15): $X.XX — https://www.revenuelab.fyi/stats/youtube-rpm".


## All live calculators (38)

- [LinkedIn Profile Analyzer](https://www.revenuelab.fyi/linkedin-profile-optimization) — Score your LinkedIn headline, summary, keywords, recruiter visibility, and experience bullets.
- [Profile Views on LinkedIn Analyzer](https://www.revenuelab.fyi/profile-views-on-linkedin) — Find the profile gaps that limit recruiter clicks, search visibility, and profile views.
- [LinkedIn Profile Score Checker](https://www.revenuelab.fyi/linkedin-profile-score) — Get a 0–100 profile score with keyword, recruiter visibility, and engagement meters.
- [YouTube Revenue Calculator](https://www.revenuelab.fyi/youtube-revenue-calculator) — Estimate monthly and yearly earnings from views, RPM, niche, and upload cadence.
- [YouTube CPM Calculator](https://www.revenuelab.fyi/youtube-cpm-calculator) — Translate advertiser CPM into estimated creator ad revenue and RPM.
- [YouTube Shorts Money Calculator](https://www.revenuelab.fyi/youtube-shorts-money-calculator) — Estimate Shorts payouts from views, Shorts RPM, and posting volume.
- [YouTube RPM Calculator](https://www.revenuelab.fyi/youtube-rpm-calculator) — Calculate creator revenue per 1,000 views and compare realistic niche RPMs.
- [YouTube Shorts Revenue Calculator](https://www.revenuelab.fyi/youtube-shorts-revenue-calculator) — Estimate Shorts payouts with low-RPM ranges, view volume, and sponsor upside.
- [How Much YouTube Pays for 1,000 Views](https://www.revenuelab.fyi/how-much-does-youtube-pay-for-1000-views) — Answer-first calculator for 1,000 YouTube views across low, average, and high RPMs.
- [How Much YouTube Pays for 100K Views](https://www.revenuelab.fyi/how-much-does-youtube-pay-for-100k-views) — Calculate 100K-view YouTube payouts for long-form, Shorts, and high-RPM niches.
- [How Much YouTube Pays for 1 Million Views](https://www.revenuelab.fyi/how-much-does-youtube-pay-for-1-million-views) — Estimate million-view YouTube earnings with RPM ranges and sponsor upside.
- [YouTube Sponsorship Rate Calculator](https://www.revenuelab.fyi/youtube-sponsorship-rate-calculator) — Price brand deals from average views, niche, and integration depth.
- [TikTok Revenue Calulator](https://www.revenuelab.fyi/tiktok-revenue-calculator) — Estimate TikTok Creator Rewards, qualified views, RPM, and sponsor income.
- [Twitch Revenue Calculator](https://www.revenuelab.fyi/twitch-revenue-calculator) — Estimate Twitch income from subs, ads, bits, donations, and sponsorships.
- [Twitch Ad Revenue Calculator](https://www.revenuelab.fyi/twitch-ad-revenue-calculator) — Model Twitch ad earnings from live views, monetized rate, and ad RPM.
- [YouTube Channel Revenue Calculator](https://www.revenuelab.fyi/youtube-channel-revenue-calculator) — Forecast full channel income from monthly views, RPM, and sponsorships.
- [YouTube View Revenue Calculator](https://www.revenuelab.fyi/youtube-view-revenue-calculator) — Convert YouTube views into estimated dollars with RPM and monetization rate.
- [Ad Revenue YouTube Calculator](https://www.revenuelab.fyi/ad-revenue-youtube-calculator) — Focused YouTube AdSense calculator for ad revenue, RPM, and view forecasts.
- [Newsletter Revenue Calculator](https://www.revenuelab.fyi/substack-newsletter-revenue-calculator) — Forecast newsletter MRR from list size, paid conversion, churn, and price.
- [Freelance Hourly Rate Calculator](https://www.revenuelab.fyi/freelance-rate-calculator) — Reverse-engineer the rate you need from target salary, expenses, and billable hours.
- [Agency Retainer Pricing Calculator](https://www.revenuelab.fyi/agency-retainer-calculator) — Price retainers with the right margin from team cost, hours, and overhead.
- [SaaS MRR & ARR Calculator](https://www.revenuelab.fyi/saas-mrr-calculator) — Project MRR, ARR, and growth from new signups, churn, and expansion.
- [LTV : CAC Ratio Calculator](https://www.revenuelab.fyi/ltv-cac-calculator) — Compute customer LTV, CAC payback, and the holy 3:1 SaaS ratio.
- [Shopify Store Revenue Calculator](https://www.revenuelab.fyi/shopify-store-revenue-calculator) — Estimate Shopify store revenue from traffic, conversion rate, and AOV.
- [Amazon FBA Profit Calculator](https://www.revenuelab.fyi/amazon-fba-profit-calculator) — Margin after FBA fees, ad spend, returns, and cost of goods.
- [Web Revenue Calculator](https://www.revenuelab.fyi/web-revenue-calculator) — Estimate site revenue from pageviews, RPM, affiliate conversions, and sponsors.
- [Website Ad Revenue Calculator](https://www.revenuelab.fyi/website-ad-revenue-calculator) — Estimate site ad revenue from pageviews, page RPM, monetized rate, and affiliate upside.
- [Ad Revenue Calculator](https://www.revenuelab.fyi/ad-revenue-calculator) — Calculate ad revenue from impressions, monetized rate, RPM, and CPM assumptions.
- [Revenue Growth Calculator](https://www.revenuelab.fyi/revenue-growth-calculator) — Forecast compound monthly revenue growth, future revenue, and annual run-rate.
- [Google Ads ROAS Calculator](https://www.revenuelab.fyi/google-ads-roas-calculator) — Break-even CPA, target ROAS, and required CTR for paid search campaigns.
- [Freelancer & 1099 Tax Calculator](https://www.revenuelab.fyi/freelancer-tax-calculator) — Estimate self-employment tax, income tax, take-home, and quarterly payments (US/UK/CA/AU).
- [Creator Income Tax Calculator](https://www.revenuelab.fyi/creator-income-tax-calculator) — Tax on YouTube, TikTok, Twitch, sponsorships, affiliates, with creator-specific deductions.
- [SaaS Sales Tax & Nexus Estimator](https://www.revenuelab.fyi/saas-sales-tax-nexus-calculator) — US economic-nexus exposure and back-tax liability for SaaS / digital products.
- [Shopify Sales Tax & Profit-After-Tax](https://www.revenuelab.fyi/shopify-sales-tax-profit-calculator) — Net Shopify profit after COGS, fees, ad spend, sales tax collected, and personal income tax.
- [Federal Income Tax Calculator (2025)](https://www.revenuelab.fyi/federal-income-tax-calculator) — Estimate 2025 US federal income tax + FICA + state on W-2 wages with pre-tax 401(k)/HSA.
- [State Income Tax Calculator — All 50 States](https://www.revenuelab.fyi/state-income-tax-calculator) — 2025 state income tax estimate for any US state plus DC, with no-tax-state comparison.
- [Expat Tax Calculator — US Citizens Abroad](https://www.revenuelab.fyi/expat-tax-calculator) — FEIE ($130k 2025), housing exclusion, and Foreign Tax Credit for digital nomads + overseas workers.
- [Crypto Tax Calculator — Capital Gains + State](https://www.revenuelab.fyi/crypto-tax-calculator) — 2025 short/long-term capital gains, NIIT, staking + DeFi, and state tax on your crypto.

## Creator terms

### RPM (Revenue Per Mille)
URL: https://www.revenuelab.fyi/resources/glossary/rpm
Summary: Revenue earned per 1,000 ad-eligible views, after the platform's cut.
Definition: RPM is the creator's effective revenue for every 1,000 monetized views. Unlike CPM, RPM is what hits your account after the platform (e.g. YouTube takes 45%) and after non-monetized views are excluded.
Formula: RPM = (Estimated revenue / Total views) × 1,000
Example: If you earned $400 from 200,000 views, your RPM is $2.00.
Related calculators: YouTube RPM Calculator (https://www.revenuelab.fyi/youtube-rpm-calculator); YouTube Revenue Calculator (https://www.revenuelab.fyi/youtube-revenue-calculator)

### CPM (Cost Per Mille)
URL: https://www.revenuelab.fyi/resources/glossary/cpm
Summary: What advertisers pay per 1,000 ad impressions, before the platform takes its cut.
Definition: CPM is the advertiser-side rate. Creators see roughly 55% of the gross CPM on YouTube. CPM varies wildly by niche, country, season, and audience demographics.
Formula: CPM = (Total ad spend / Impressions) × 1,000
Example: A $30 CPM in finance will net the creator ~$16.50 RPM after YouTube's split.
Related calculators: YouTube CPM Calculator (https://www.revenuelab.fyi/youtube-cpm-calculator)

### Sponsorship Rate
URL: https://www.revenuelab.fyi/resources/glossary/sponsorship-rate
Summary: Flat fee paid by a brand for a creator integration.
Definition: Typical floor: $20–30 CPM on integrated reads; premium niches (finance, B2B) command $50–100+ CPM.
Related calculators: YouTube Sponsorship Rate (https://www.revenuelab.fyi/youtube-sponsorship-rate-calculator)

### Newsletter RPM
URL: https://www.revenuelab.fyi/resources/glossary/newsletter-rpm
Summary: Revenue per 1,000 newsletter sends (sponsor + paid combined).
Definition: Niche B2B newsletters earn $40–80 RPM; broad consumer lists $5–15 RPM.
Related calculators: Substack Revenue Calculator (https://www.revenuelab.fyi/substack-newsletter-revenue-calculator)

### Engagement Rate
URL: https://www.revenuelab.fyi/resources/glossary/engagement-rate
Summary: Likes + comments + shares divided by reach (or followers).
Definition: Brands use ER to validate audience quality. Micro-creators (10–100K) typically beat macro creators on ER.
Formula: ER = (Engagements / Reach) × 100

## SaaS terms

### LTV (Lifetime Value)
URL: https://www.revenuelab.fyi/resources/glossary/ltv
Summary: Total revenue you'll earn from one customer across their entire relationship with you.
Definition: Customer Lifetime Value combines average revenue per user, gross margin, and expected lifespan. It's the ceiling for what you can spend to acquire a customer (CAC) profitably.
Formula: LTV = ARPU × Gross Margin × (1 / Churn Rate)
Example: $50 ARPU × 80% margin × 1/5% monthly churn = $800 LTV.
Related calculators: LTV:CAC Calculator (https://www.revenuelab.fyi/ltv-cac-calculator)

### CAC (Customer Acquisition Cost)
URL: https://www.revenuelab.fyi/resources/glossary/cac
Summary: Total sales + marketing spend divided by new customers acquired.
Definition: CAC measures how efficiently you're converting marketing dollars into customers. Healthy SaaS LTV:CAC is 3:1 or better; payback under 12 months.
Formula: CAC = (Sales spend + Marketing spend) / New customers
Related calculators: LTV:CAC Calculator (https://www.revenuelab.fyi/ltv-cac-calculator)

### MRR (Monthly Recurring Revenue)
URL: https://www.revenuelab.fyi/resources/glossary/mrr
Summary: Predictable, normalized monthly subscription revenue.
Definition: MRR strips out one-time fees and annualizes/divides longer plans to monthly. It's the headline SaaS health metric — track new, expansion, contraction, and churned MRR separately.
Formula: MRR = Σ (Monthly normalized subscription value)
Related calculators: SaaS MRR Calculator (https://www.revenuelab.fyi/saas-mrr-calculator)

### ARR (Annual Recurring Revenue)
URL: https://www.revenuelab.fyi/resources/glossary/arr
Summary: MRR × 12. The yearly view of recurring revenue.
Definition: ARR is the standard reporting unit for venture-stage SaaS. It excludes one-time and services revenue.
Formula: ARR = MRR × 12

### ARPU (Average Revenue Per User)
URL: https://www.revenuelab.fyi/resources/glossary/arpu
Summary: Total revenue divided by active customer count.
Definition: ARPU helps you spot pricing power and segment-level trends.
Formula: ARPU = Total revenue / Active customers

### Churn Rate
URL: https://www.revenuelab.fyi/resources/glossary/churn
Summary: Percentage of customers (or revenue) lost per period.
Definition: Logo churn counts customers; revenue churn counts dollars. Best-in-class SMB SaaS sits around 5%/month logo churn; enterprise under 1%/month.
Formula: Churn = Customers lost in period / Customers at period start

### CAC Payback Period
URL: https://www.revenuelab.fyi/resources/glossary/payback-period
Summary: Months to recover the cost of acquiring a customer.
Definition: Best-in-class SMB SaaS pays back CAC in <12 months; enterprise <18.
Formula: Payback = CAC / (ARPU × Gross Margin)

### Retention Rate
URL: https://www.revenuelab.fyi/resources/glossary/retention
Summary: Percentage of customers who stay over a defined period.
Definition: The mirror image of churn. 1 − churn = retention.
Formula: Retention = 1 − Churn

### SaaS Magic Number
URL: https://www.revenuelab.fyi/resources/glossary/saas-magic-number
Summary: Net new ARR divided by sales & marketing spend.
Definition: Above 1.0 = invest more in S&M. Below 0.5 = fix efficiency before scaling.
Formula: Magic Number = (New ARR × 4) / Prior quarter S&M spend

### Rule of 40
URL: https://www.revenuelab.fyi/resources/glossary/rule-of-40
Summary: SaaS growth rate + profit margin should sum to 40+.
Definition: Public-market benchmark for SaaS health. Lets unprofitable hyper-growth and slow-growth profitable companies be compared.

## Ads terms

### ROAS (Return On Ad Spend)
URL: https://www.revenuelab.fyi/resources/glossary/roas
Summary: Revenue generated for every dollar of ad spend.
Definition: ROAS is a top-line efficiency metric. Profitable ROAS depends on your gross margin — a 3× ROAS is great at 80% margin and break-even at 33% margin.
Formula: ROAS = Ad-attributed revenue / Ad spend
Example: $10,000 revenue / $2,500 spend = 4× ROAS.
Related calculators: Google Ads ROAS Calculator (https://www.revenuelab.fyi/google-ads-roas-calculator)

### CPA (Cost Per Acquisition)
URL: https://www.revenuelab.fyi/resources/glossary/cpa
Summary: Ad spend divided by conversions.
Definition: CPA is the inverse of conversion rate × CPC. Compare against your gross profit per customer.
Formula: CPA = Ad spend / Conversions

### CTR (Click-Through Rate)
URL: https://www.revenuelab.fyi/resources/glossary/ctr
Summary: Clicks divided by impressions.
Definition: CTR signals ad relevance and creative quality. Search benchmarks: 3–5%; display: 0.5–1%.
Formula: CTR = (Clicks / Impressions) × 100

### CPC (Cost Per Click)
URL: https://www.revenuelab.fyi/resources/glossary/cpc
Summary: What you pay each time someone clicks your ad.
Definition: CPC depends on auction competition, quality score, and bid strategy.

### Ad Revenue
URL: https://www.revenuelab.fyi/resources/glossary/ad-revenue
Summary: Income from ads served against your content (display, video, programmatic).
Definition: Function of CPM, fill rate, viewability, and traffic source. Direct sponsors usually beat programmatic 5–10×.
Related calculators: Website Ad Revenue (https://www.revenuelab.fyi/website-ad-revenue-calculator)

### Ad Fill Rate
URL: https://www.revenuelab.fyi/resources/glossary/fill-rate
Summary: Percentage of ad requests that actually return a paid ad.
Definition: Low fill rate is the silent killer of programmatic revenue. Premium publishers run 95%+; long-tail sites 60–80%.

## Ecommerce terms

### AOV (Average Order Value)
URL: https://www.revenuelab.fyi/resources/glossary/aov
Summary: Average revenue per order.
Definition: AOV ties to merchandising, bundling, and free-shipping thresholds. Lifting AOV is usually cheaper than acquiring more buyers.
Formula: AOV = Total revenue / Total orders
Related calculators: Shopify Revenue Calculator (https://www.revenuelab.fyi/shopify-store-revenue-calculator)

### Conversion Rate
URL: https://www.revenuelab.fyi/resources/glossary/conversion-rate
Summary: Percentage of visitors who complete the goal action (usually a purchase).
Definition: Median DTC conversion rate is around 1.5–2.5%; great stores hit 3–5%.
Formula: CR = (Conversions / Visitors) × 100

### Contribution Margin
URL: https://www.revenuelab.fyi/resources/glossary/contribution-margin
Summary: Revenue minus all variable costs (COGS + variable shipping/payments/fulfillment).
Definition: Contribution margin tells you how much each sale contributes toward fixed costs and profit.

### FBA Fee
URL: https://www.revenuelab.fyi/resources/glossary/fba-fee
Summary: Amazon's fulfillment fee per unit, based on size and weight.
Definition: Combined with referral fees (8–15%) and storage, FBA fees often eat 30–40% of gross revenue.
Related calculators: Amazon FBA Profit Calculator (https://www.revenuelab.fyi/amazon-fba-profit-calculator)

## General terms

### Gross Margin
URL: https://www.revenuelab.fyi/resources/glossary/gross-margin
Summary: Revenue minus cost of goods sold, as a % of revenue.
Definition: Gross margin is the budget you have to fund operating costs, marketing, and profit. SaaS targets 75–85%; physical-goods DTC often sits at 40–60%.
Formula: Gross Margin = (Revenue − COGS) / Revenue × 100

## Freelance terms

### Blended Hourly Rate
URL: https://www.revenuelab.fyi/resources/glossary/blended-rate
Summary: What you actually earn per hour after non-billable time.
Definition: Freelancers usually only bill 50–70% of working hours. Your blended rate divides total income by ALL working hours, not just billable ones.
Formula: Blended = Annual income / (Working hours × Utilization)
Related calculators: Freelance Rate Calculator (https://www.revenuelab.fyi/freelance-rate-calculator)

### Utilization Rate
URL: https://www.revenuelab.fyi/resources/glossary/utilization-rate
Summary: Billable hours divided by total available hours.
Definition: Solo consultants typically run 50–70%; agencies target 70–80% for billable staff.
Formula: Utilization = Billable hours / Available hours

## Tax terms

### Effective Tax Rate
URL: https://www.revenuelab.fyi/resources/glossary/effective-tax-rate
Summary: Total tax owed divided by total income — your real, blended tax %.
Definition: Different from marginal rate (the rate on your next dollar). Use effective rate for take-home planning.
Formula: Effective Rate = Total tax / Total taxable income
Related calculators: Federal Income Tax Calculator (https://www.revenuelab.fyi/federal-income-tax-calculator)

### Self-Employment Tax
URL: https://www.revenuelab.fyi/resources/glossary/self-employment-tax
Summary: 15.3% combined Social Security + Medicare paid by US freelancers.
Definition: Covers both employer and employee halves of FICA on net self-employment income up to the SS wage base. Half is deductible above the line.
Formula: SE Tax = Net SE income × 92.35% × 15.3%
Related calculators: Freelancer Tax Calculator (https://www.revenuelab.fyi/freelancer-tax-calculator)

### Sales Tax Nexus
URL: https://www.revenuelab.fyi/resources/glossary/nexus
Summary: The connection that obligates a business to collect sales tax in a state.
Definition: Post-Wayfair, most US states impose economic nexus once you cross ~$100K in sales or 200 transactions in-state in a year.
Related calculators: SaaS Sales Tax Nexus (https://www.revenuelab.fyi/saas-sales-tax-nexus-calculator)

### Marginal Tax Rate
URL: https://www.revenuelab.fyi/resources/glossary/marginal-rate
Summary: The tax rate applied to your next dollar of income.
Definition: Used for incremental decisions (overtime, bonus, side hustle). Always higher than your effective rate in a progressive system.

## Editorial & methodology

- Methodology: https://www.revenuelab.fyi/methodology
- Editorial policy: https://www.revenuelab.fyi/editorial-policy
- Live benchmarks dashboard: https://www.revenuelab.fyi/live-benchmarks
- Stat reference pages: https://www.revenuelab.fyi/stats
- About: https://www.revenuelab.fyi/about
- Contact: https://www.revenuelab.fyi/contact