Google Ads ROAS benchmarks
ROAS is the only Google Ads metric that compounds — everything else (CPC, CTR, CVR) is just an input. Below are live medians from RevenueLab users, plus the inter-quartile range, so you can benchmark whether your campaigns are healthy or quietly hemorrhaging.
Last updated: 2026-05-15 · Source: RevenueLab community benchmarks · Methodology
| Metric | Median | P25 – P75 | N |
|---|---|---|---|
| ROAS (return on ad spend)Revenue per $1 of ad spend | $3.20 | — | — |
| Break-even ROAS | $2.50 | — | — |
| Average CPC | $1.80 | — | — |
| Conversion rate | 3.50% | — | — |
Run the numbers yourself
Plug your own assumptions into the underlying calculator and compare against the medians above.
Open Google Ads ROAS CalculatorMethodology
Medians + inter-quartile range across all RevenueLab Google Ads ROAS Calculator submissions. N≥3 required. Break-even ROAS is computed from gross margin — it's the ROAS at which your ad spend exactly recovers contribution margin (zero profit, zero loss).
Frequently asked
What's a 'good' ROAS?
Above your break-even ROAS, by enough margin to fund the rest of the business. A 4:1 ROAS sounds great but is barely profitable at 25% gross margin.
Why is my ROAS dropping as I scale?
You're moving down the demand curve — cheap, high-intent clicks first, then progressively colder audiences. Plan for a 20–40% ROAS haircut every time you double spend.
Related definitions
Cite this stat page
When you quote these numbers, please link back so this dataset stays free to maintain.
RevenueLab. (2026). Google Ads ROAS benchmarks. Retrieved 2026-05-15 from https://www.revenuelab.fyi/stats/google-ads-roas