What should I charge for a sponsored YouTube video?

Short answer

Charge $20–$50 per 1,000 expected views for a 60–90 second integration, and $40–$100 per 1,000 views for a dedicated video. A channel averaging 50,000 views per video should quote $1,000–$2,500 for an integration and $2,000–$5,000 for a dedicated review.

Average views	Integration	Dedicated video
10,000	$200–$500	$400–$1,000
50,000	$1,000–$2,500	$2,000–$5,000
150,000	$3,000–$7,500	$6,000–$15,000
500,000	$10,000–$25,000	$20,000–$50,000
1,000,000	$20,000–$50,000	$40,000–$100,000

How to read this table

1,000,000 sits at the top of the table ($20,000–$50,000) — $40,000–$100,000. If your situation looks like this row, plan against the upper half of the range rather than the midpoint.
10,000 anchors the bottom ($200–$500) — $400–$1,000. Treat this as the conservative case you should still be profitable at.
The gap between the top and bottom row is roughly 250×. That spread is why a single blended average is close to useless here — pick the row that matches your setup instead of averaging the column.
Most rows are ranges, not single figures. The low end usually reflects a weaker month, a softer audience geography, or an unoptimised setup; the high end reflects a well-run, well-targeted operation of the same size.
With 5 reference points in the "sponsored youtube pricing by average views per video" table, the fastest way to use this page is to find the closest row, take its integration, then stress-test it ±30% before you build a plan on it.

Context

Price on expected views over the first 30 days, not on subscriber count — subscribers are a vanity proxy that overprices dormant channels and underprices evergreen ones. Niche multiplies the base rate: B2B, finance, and software sponsors regularly pay two to four times the entertainment rate for the same audience size because their customer lifetime value is far higher.

What moves this number

CPM-based pricing

Most sponsorship rates resolve to a cost per thousand views or impressions. Agree on the view window (usually 30 days) before agreeing on the fee.

Integration depth

A 15-second mention, a 60-second integration, and a dedicated video are three different products with roughly 1×, 2×, and 4× pricing.

Category and conversion intent

Advertisers with high customer lifetime value pay far more per impression than consumer-goods brands.

Deliverables bundle

Cross-posting, usage rights, exclusivity windows, and revision limits all move the number — price the bundle, not the video.

Methodology

Rates derive from the flat CPM model used in the RevenueLab sponsorship calculators, calibrated against reported 2026 creator deals across niches. Ranges exclude usage rights, exclusivity, and whitelisting, which typically add 20–100%.

Assumptions and caveats

Rates are pre-agency and pre-tax; agency representation typically takes 10–20%.
Quoted figures assume a standard 30-day view window and no exclusivity.
This page was last reviewed on 2026-08-12. Ranges are updated as new data lands, so re-check before using them in a contract or a plan.
Use these numbers as a starting range, not a guarantee — your own historical data always beats a benchmark.

Frequently asked questions