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What is a typical YouTube sponsorship rate per 1,000 views?

Short answer

YouTube sponsorship deals in 2026 typically pay $20–$50 CPM (per 1,000 views) for a 60–90 second mid-roll integration, and $40–$100 CPM for a dedicated video. Finance, tech, and B2B channels command 2–3× those rates; gaming and entertainment channels tend to land at the low end.

YouTube sponsorship CPMs by format (2026)

Format	Typical CPM	Premium niches
60–90s mid-roll integration	$20–$50	$60–$120 (finance/B2B)
30s pre-roll mention	$12–$25	$30–$60
Full dedicated video	$40–$100	$120–$250
Post-roll shoutout	$8–$18	$20–$40

How to read this table

Full dedicated video sits at the top of the table ($40–$100) — $120–$250. If your situation looks like this row, plan against the upper half of the range rather than the midpoint.
Post-roll shoutout anchors the bottom ($8–$18) — $20–$40. Treat this as the conservative case you should still be profitable at.
The gap between the top and bottom row is roughly 13×. That spread is why a single blended average is close to useless here — pick the row that matches your setup instead of averaging the column.
Most rows are ranges, not single figures. The low end usually reflects a weaker month, a softer audience geography, or an unoptimised setup; the high end reflects a well-run, well-targeted operation of the same size.
With 4 reference points in the "youtube sponsorship cpms by format (2026)" table, the fastest way to use this page is to find the closest row, take its typical cpm, then stress-test it ±30% before you build a plan on it.

Context

Sponsorship CPM is a function of advertiser customer LTV — brands with $500+ LTV customers (SaaS, finance, DTC premium) will pay 3–5× brands with $30 LTVs (food, apparel, consumer goods). Audience geography matters almost as much: a US-heavy audience commands 2–4× the rates of a globally-mixed audience.

What moves this number

CPM-based pricing

Most sponsorship rates resolve to a cost per thousand views or impressions. Agree on the view window (usually 30 days) before agreeing on the fee.

Integration depth

A 15-second mention, a 60-second integration, and a dedicated video are three different products with roughly 1×, 2×, and 4× pricing.

Category and conversion intent

Advertisers with high customer lifetime value pay far more per impression than consumer-goods brands.

Deliverables bundle

Cross-posting, usage rights, exclusivity windows, and revision limits all move the number — price the bundle, not the video.

Methodology

Ranges compiled from disclosed creator rate cards, sponsorship marketplace data, and public creator disclosures. Premium niches column reflects the 75th–90th percentile of deals in finance, B2B SaaS, and tech.

Assumptions and caveats

Rates are pre-agency and pre-tax; agency representation typically takes 10–20%.
Quoted figures assume a standard 30-day view window and no exclusivity.
This page was last reviewed on 2026-07-10. Ranges are updated as new data lands, so re-check before using them in a contract or a plan.
Use these numbers as a starting range, not a guarantee — your own historical data always beats a benchmark.

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