What is a typical YouTube sponsorship rate per 1,000 views?
YouTube sponsorship deals in 2026 typically pay $20–$50 CPM (per 1,000 views) for a 60–90 second mid-roll integration, and $40–$100 CPM for a dedicated video. Finance, tech, and B2B channels command 2–3× those rates; gaming and entertainment channels tend to land at the low end.
YouTube sponsorship CPMs by format (2026)
| Format | Typical CPM | Premium niches |
|---|---|---|
| 60–90s mid-roll integration | $20–$50 | $60–$120 (finance/B2B) |
| 30s pre-roll mention | $12–$25 | $30–$60 |
| Full dedicated video | $40–$100 | $120–$250 |
| Post-roll shoutout | $8–$18 | $20–$40 |
Context
Sponsorship CPM is a function of advertiser customer LTV — brands with $500+ LTV customers (SaaS, finance, DTC premium) will pay 3–5× brands with $30 LTVs (food, apparel, consumer goods). Audience geography matters almost as much: a US-heavy audience commands 2–4× the rates of a globally-mixed audience.
Methodology
Ranges compiled from disclosed creator rate cards, sponsorship marketplace data, and public creator disclosures. Premium niches column reflects the 75th–90th percentile of deals in finance, B2B SaaS, and tech.
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Last updated 2026-07-10.