What is the average sponsorship rate for a 100K Instagram account?
A 100K-follower Instagram creator can expect $800–$2,500 for a single sponsored feed post, $1,500–$4,000 for a Reel, and $500–$1,200 for a 24-hour Story. Engagement rate is the biggest multiplier — a 5%+ engagement account at 100K followers commands 2–3× the rates of a 1% engagement account.
Instagram sponsorship rates at 100K followers (2026)
| Deliverable | Typical range | High-engagement |
|---|---|---|
| Feed post (static) | $800–$2,500 | $3K–$5K |
| Reel | $1,500–$4,000 | $5K–$8K |
| 24hr Story (3 frames) | $500–$1,200 | $1.5K–$2.5K |
| Feed + Reel + Story bundle | $3,000–$7,500 | $8K–$15K |
Context
The old '$10 per 1,000 followers' rule badly under-prices modern Instagram deals. Reels compound significantly higher than static feed posts because they have far greater organic reach. Brands increasingly price on engagement rate and audience quality (US/UK/CA vs global), not follower count.
Methodology
Compiled from ~400 disclosed creator sponsorship deals in 2025–2026, filtered to the 100K follower tier and normalized to a single-post deliverable. High-engagement column applies to accounts >5% engagement rate on a Tier-1 (US/UK/AU/CA) audience.
Model your own numbers
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Last updated 2026-07-10.