How sponsor CPM pricing actually works
Most brand deals price on expected views over the first 30 days, multiplied by a niche-specific CPM. Gaming sits at $10–$25, tech/SaaS at $25–$80, finance at $30–$150. Add 20–40% for exclusivity, 30–50% for dedicated videos vs integrations.
- • Always quote on 30-day projected views, not all-time — protects against underdelivery clawbacks.
- • Direct deals beat agency-mediated deals by 30–60%.
- • Bundle 3 integrations for a 15–25% per-deal premium.
How to use this calculator
Enter your typical 30-day views per video and the niche-appropriate sponsor CPM. The output is the floor price for a 60-second integration. Add multipliers for exclusivity, dedicated format, or repeat deals.
FAQ
What's a fair sponsor CPM for a 100K-view channel?
Depends on niche: gaming $10–$25 = $1K–$2.5K per integration; tech $25–$80 = $2.5K–$8K; finance $30–$150 = $3K–$15K. Always quote on 30-day projected views.
Should I charge more for dedicated videos vs integrations?
Yes — dedicated videos typically command 1.5–3× the integration rate because they take more production time and carry more brand risk.
How this calculator is built
Independently maintained
Written by Sam Doshi and the RevenueLab editorial team. We don't sell the data feeds this tool is built on.
Sourced from primary data
Benchmarks come from public AdSense / Stripe / IRS disclosures and reader-submitted data — never third-party "$X per view" claims. Full methodology.
Last reviewed
June 2026. We re-check every figure on the platform on a rolling quarterly cycle.
Editorial standards
See our editorial policy and disclaimer. Results are estimates, not advice.