Gaming CPM
$10–$25
Tech CPM
$25–$80
Finance CPM
$30–$150
How sponsor CPM pricing actually works
Most brand deals price on expected views over the first 30 days, multiplied by a niche-specific CPM. Gaming sits at $10–$25, tech/SaaS at $25–$80, finance at $30–$150. Add 20–40% for exclusivity, 30–50% for dedicated videos vs integrations.
- • Always quote on 30-day projected views, not all-time — protects against underdelivery clawbacks.
- • Direct deals beat agency-mediated deals by 30–60%.
- • Bundle 3 integrations for a 15–25% per-deal premium.
How to use this calculator
Enter your typical 30-day views per video and the niche-appropriate sponsor CPM. The output is the floor price for a 60-second integration. Add multipliers for exclusivity, dedicated format, or repeat deals.
FAQ
What's a fair sponsor CPM for a 100K-view channel?
Depends on niche: gaming $10–$25 = $1K–$2.5K per integration; tech $25–$80 = $2.5K–$8K; finance $30–$150 = $3K–$15K. Always quote on 30-day projected views.
Should I charge more for dedicated videos vs integrations?
Yes — dedicated videos typically command 1.5–3× the integration rate because they take more production time and carry more brand risk.