Rex says
Money math without the spreadsheet headache. Plug in your numbers and I'll show you exactly where the dollars land.
Try a scenario
Click to load — tweak from there.Inputs
Result
Walk-away price
$2,920
Suggested counter-offer
$3,650
Profit on the current offer
$1,040
Margin on the current offer
41.6%
True cost to deliver
$1,460
Offer vs walk-away gap
-$420
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One click, a permanent link with your numbers baked in.
How to use this
- 1Enter brand's offer ($).
- 2Enter hours to produce.
- 3Enter your hourly rate ($).
- 4Enter hard costs ($).
- 5Enter revenue from the slot if unsponsored ($).
- 6Enter minimum margin required (%).
- 7Read your walk-away price on the right — it updates as you type.
- 8Hit Share to keep the scenario or send it to someone.
About this calculator
Every deal has a floor: production cost plus the opportunity cost of the slot you give up. If the offer is under that, no amount of exposure fixes it.
Worked example
Using the values the calculator loads with:
Inputs
- Brand's offer: 2500 $
- Hours to produce: 14
- Your hourly rate: 65 $
- Hard costs: 150 $
- Revenue from the slot if unsponsored: 400 $
- Minimum margin required: 50 %
Results
- Walk-away price: $2,920.00
- Suggested counter-offer: $3,650.00
- Profit on the current offer: $1,040.00
- Margin on the current offer: 41.6%
- True cost to deliver: $1,460.00
- Offer vs walk-away gap: -$420.00
What each field means
Inputs
- Brand's offer ($)
- The brand's offer used in the calculation, measured in $. Starts at 2500 $ so you have a working example on load.
- Hours to produce
- The hours to produce used in the calculation. Starts at 14 so you have a working example on load.
- Your hourly rate ($)
- The your hourly rate used in the calculation, measured in $. Starts at 65 $ so you have a working example on load.
- Hard costs ($)
- The hard costs used in the calculation, measured in $. Starts at 150 $ so you have a working example on load.
- Revenue from the slot if unsponsored ($)
- The revenue from the slot if unsponsored used in the calculation, measured in $. Starts at 400 $ so you have a working example on load.
- Minimum margin required (%)
- The minimum margin required used in the calculation, measured in %. Starts at 50 % so you have a working example on load. Accepted range: 0–90 %.
Results
- Walk-away price
- Returned as a money amount in US dollars and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Suggested counter-offer
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Profit on the current offer
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Margin on the current offer
- Returned as a percentage. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- True cost to deliver
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Offer vs walk-away gap
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How does the brand deal negotiation calculator work?
Every deal has a floor: production cost plus the opportunity cost of the slot you give up. If the offer is under that, no amount of exposure fixes it. The underlying maths is: Walk-away = Production cost + opportunity cost + minimum margin.
What do I need to enter?
6 values: brand's offer, hours to produce, your hourly rate, hard costs, revenue from the slot if unsponsored, and minimum margin required. Each field starts with a sensible default, so you can change one number at a time and watch the result move.
What does the walk-away price result mean?
It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds.
Is this calculator free, and do I need an account?
Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser.
How accurate is the result?
It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
Who is this tool for?
It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs.
Accuracy and limitations
- Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
- Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.
- This is educational maths, not financial advice. Check anything contractual with the lender or your accountant.
Related tools
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). Brand Deal Negotiation Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/brand-deal-negotiation
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/brand-deal-negotiation" target="_blank" rel="noopener">Brand Deal Negotiation Calculator — RevenueLab</a> (2026).</p>
Source: [Brand Deal Negotiation Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/brand-deal-negotiation) (2026).