Rex says
Money math without the spreadsheet headache. Plug in your numbers and I'll show you exactly where the dollars land.
Try a scenario
Click to load — tweak from there.Inputs
Result
Rate per deliverable
$1,500
Package price
$4,500
Base impression value
$1,000
Negotiation floor
$1,200
Opening ask
$2,025
Effective CPM
$37.50
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One click, a permanent link with your numbers baked in.
How to use this
- 1Enter median reach per post.
- 2Enter category cpm ($).
- 3Enter paid usage rights uplift (%).
- 4Enter category exclusivity uplift (%).
- 5Enter rush turnaround uplift (%).
- 6Enter deliverables in the package.
- 7Read your rate per deliverable on the right — it updates as you type.
- 8Hit Share to keep the scenario or send it to someone.
About this calculator
The cleanest way to price a brand deal is to price the impressions. Take your median reach, apply a category CPM, then adjust for usage rights, exclusivity, and turnaround.
Worked example
Using the values the calculator loads with:
Inputs
- Median reach per post: 40000
- Category CPM: 25 $
- Paid usage rights uplift: 30 %
- Category exclusivity uplift: 20 %
- Rush turnaround uplift: 0 %
- Deliverables in the package: 3
Results
- Rate per deliverable: $1,500.00
- Package price: $4,500.00
- Base impression value: $1,000.00
- Negotiation floor: $1,200.00
- Opening ask: $2,025.00
- Effective CPM: $37.50
What each field means
Inputs
- Median reach per post
- The median reach per post used in the calculation. Starts at 40000 so you have a working example on load.
- Category CPM ($)
- The category cpm used in the calculation, measured in $. Starts at 25 $ so you have a working example on load.
- Paid usage rights uplift (%)
- The paid usage rights uplift used in the calculation, measured in %. Starts at 30 % so you have a working example on load.
- Category exclusivity uplift (%)
- The category exclusivity uplift used in the calculation, measured in %. Starts at 20 % so you have a working example on load.
- Rush turnaround uplift (%)
- The rush turnaround uplift used in the calculation, measured in %. Starts at 0 % so you have a working example on load.
- Deliverables in the package
- The deliverables in the package used in the calculation. Starts at 3 so you have a working example on load.
Results
- Rate per deliverable
- Returned as a money amount in US dollars and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Package price
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Base impression value
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Negotiation floor
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Opening ask
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Effective CPM
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How does the sponsorship rate card calculator work?
The cleanest way to price a brand deal is to price the impressions. Take your median reach, apply a category CPM, then adjust for usage rights, exclusivity, and turnaround. The underlying maths is: Fee = Median reach ÷ 1,000 × CPM × (1 + usage% + exclusivity% + rush%).
What do I need to enter?
6 values: median reach per post, category cpm, paid usage rights uplift, category exclusivity uplift, rush turnaround uplift, and deliverables in the package. Each field starts with a sensible default, so you can change one number at a time and watch the result move.
What does the rate per deliverable result mean?
It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds.
Is this calculator free, and do I need an account?
Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser.
How accurate is the result?
It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
Who is this tool for?
It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs.
Accuracy and limitations
- Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
- Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.
- This is educational maths, not financial advice. Check anything contractual with the lender or your accountant.
Related tools
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). Sponsorship Rate Card Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/sponsorship-rate-card
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/sponsorship-rate-card" target="_blank" rel="noopener">Sponsorship Rate Card Calculator — RevenueLab</a> (2026).</p>
Source: [Sponsorship Rate Card Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/sponsorship-rate-card) (2026).