Rex says
Money math without the spreadsheet headache. Plug in your numbers and I'll show you exactly where the dollars land.
Try a scenario
Click to load — tweak from there.Inputs
Result
Package price
$1,360
Effective rate per video
$453.33
Production subtotal
$850
Paid usage fee
$298
Whitelisting fee
$213
50% deposit
$680
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One click, a permanent link with your numbers baked in.
How to use this
- 1Enter base rate per video ($).
- 2Enter videos in package.
- 3Enter extra hook variations.
- 4Enter rate per extra hook ($).
- 5Enter paid usage uplift (%).
- 6Enter whitelisting uplift (%).
- 7Read your package price on the right — it updates as you type.
- 8Hit Share to keep the scenario or send it to someone.
About this calculator
UGC is not influencer marketing — you are selling production plus a licence, not reach. Price the shoot day, then charge separately for paid usage and whitelisting.
Worked example
Using the values the calculator loads with:
Inputs
- Base rate per video: 250 $
- Videos in package: 3
- Extra hook variations: 2
- Rate per extra hook: 50 $
- Paid usage uplift: 35 %
- Whitelisting uplift: 25 %
Results
- Package price: $1,360.00
- Effective rate per video: $453.33
- Production subtotal: $850.00
- Paid usage fee: $297.50
- Whitelisting fee: $212.50
- 50% deposit: $680.00
What each field means
Inputs
- Base rate per video ($)
- The base rate per video used in the calculation, measured in $. Starts at 250 $ so you have a working example on load.
- Videos in package
- The videos in package used in the calculation. Starts at 3 so you have a working example on load.
- Extra hook variations
- The extra hook variations used in the calculation. Starts at 2 so you have a working example on load.
- Rate per extra hook ($)
- The rate per extra hook used in the calculation, measured in $. Starts at 50 $ so you have a working example on load.
- Paid usage uplift (%)
- The paid usage uplift used in the calculation, measured in %. Starts at 35 % so you have a working example on load.
- Whitelisting uplift (%)
- The whitelisting uplift used in the calculation, measured in %. Starts at 25 % so you have a working example on load.
Results
- Package price
- Returned as a money amount in US dollars and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Effective rate per video
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Production subtotal
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Paid usage fee
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Whitelisting fee
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- 50% deposit
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How does the ugc creator rate calculator work?
UGC is not influencer marketing — you are selling production plus a licence, not reach. Price the shoot day, then charge separately for paid usage and whitelisting. The underlying maths is: Rate = Base per video × videos + usage % + whitelisting % + revisions.
What do I need to enter?
6 values: base rate per video, videos in package, extra hook variations, rate per extra hook, paid usage uplift, and whitelisting uplift. Each field starts with a sensible default, so you can change one number at a time and watch the result move.
What does the package price result mean?
It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds.
Is this calculator free, and do I need an account?
Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser.
How accurate is the result?
It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
Who is this tool for?
It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs.
Accuracy and limitations
- Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
- Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.
- This is educational maths, not financial advice. Check anything contractual with the lender or your accountant.
Related tools
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). UGC Creator Rate Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/ugc-creator-rate
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/ugc-creator-rate" target="_blank" rel="noopener">UGC Creator Rate Calculator — RevenueLab</a> (2026).</p>
Source: [UGC Creator Rate Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/ugc-creator-rate) (2026).