RevenueLab.fyi

Payout matrix

YouTube payout by niche × views

180 niche × view-count combinations. Each page has a working calculator preloaded with niche-specific RPM defaults plus real ad-revenue ranges from RevenueLab benchmarks.

Gaming — RPM $2.50 typical

Gaming traffic skews young and global, so advertiser CPMs run low — RPMs sit at the bottom of YouTube's range.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Finance — RPM $25.00 typical

Finance, investing, and personal-money content commands the highest advertiser bids on YouTube — brokers, banks, and insurance compete for every impression.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Tech — RPM $12.00 typical

Software, gadgets, and B2B SaaS advertisers pay premium CPMs for tech audiences — RPMs sit well above the YouTube average.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Beauty — RPM $7.00 typical

Beauty audiences convert well for DTC brands, but ad inventory competition keeps RPMs in the mid range.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Vlog / Lifestyle — RPM $4.00 typical

Vlog and daily-life content is broad and entertainment-coded, which keeps RPMs modest unless paired with travel or product reviews.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Cooking — RPM $8.00 typical

Cooking and recipe content benefits from grocery, appliance, and meal-kit advertiser bids — mid-to-high RPMs are typical.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Fitness — RPM $10.00 typical

Supplement, apparel, and equipment brands pay strong CPMs for fitness audiences — RPMs land above the platform average.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Education — RPM $15.00 typical

Online-course platforms, SaaS, and B2B advertisers bid aggressively against educational inventory — RPMs sit near the top.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Kids — RPM $1.20 typical

COPPA-classified 'made for kids' content has personalized ads disabled, which drops RPM by 60–80% vs the platform median.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Music — RPM $1.80 typical

Music videos face heavy revenue splits with rights-holders and short watch times, suppressing RPM well below the platform average.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Travel — RPM $9.00 typical

Booking sites, airlines, and credit-card brands bid strongly on travel inventory — RPMs are surprisingly strong, especially in Q4 and pre-summer.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Comedy — RPM $3.00 typical

Comedy and sketch content is broad and entertainment-coded, with frequent demonetization risk on edgy material — keeping RPMs modest.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Business — RPM $20.00 typical

B2B SaaS, payroll, accounting, and entrepreneurship advertisers pay premium CPMs — business RPMs rival finance.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Health — RPM $12.00 typical

Pharma, supplements, and insurance bid heavily, but YouTube's health-content policies frequently restrict ads, dampening averages.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views

Pets — RPM $5.00 typical

Pet-food, insurance, and supply brands bid steadily, landing pet RPMs in the lower-middle of the YouTube spectrum.

1,000 views10,000 views50,000 views100,000 views250,000 views500,000 views1 million views2 million views5 million views10 million views50 million views100 million views