What Tech creators actually earn at 100,000 views
Software, gadgets, and B2B SaaS advertisers pay premium CPMs for tech audiences — RPMs sit well above the YouTube average. For a tech channel at 100,000 views, the long-form ad-revenue range typically lands between $600 (Tier-3 international, light ad load, low monetized rate) and $2.2K (US-heavy, 8+ minute videos with mid-rolls, Q4 seasonality). The typical payout sits near $1.2K.
- • Tech long-form RPM range: $6.00 (low) → $12.00 (typical) → $22.00 (high)
- • Tech Shorts RPM (pooled): $0.05 → $0.12 → $0.25 per 1,000 views
- • Sponsorships on a 100,000-view tech channel video typically add $720–$3.6K on top of ad revenue.
Long-form vs Shorts payout at 100,000 views
If those 100,000 views are pure Shorts, the same tech channel earns roughly $12 from the Shorts pool — about 100× less than the long-form equivalent. This is why mixed-format channels often see blended RPM collapse when Shorts views dominate.
How to use this calculator
The calculator above is preloaded with Tech's typical RPM ($12.00) and 100,000 views. Adjust the RPM slider toward $22.00 if your audience is US-heavy and you publish 8+ minute videos with multiple mid-rolls. Drop toward $6.00 if you publish under 8 minutes or your audience is Tier-3 international.
FAQ
How much does a tech channel make at 100,000 views?
Long-form ad revenue typically lands between $600 and $2.2K per 100,000 views, with $1.2K as the typical figure. Sponsorships and affiliates often add 1–5× on top of ad revenue.
What's a normal RPM for a tech YouTuber?
$6–$22 depending on country mix. US-heavy review channels often clear $15+. Tutorial-heavy channels run lower because watch sessions are shorter and ad-load is lighter.
Do tech channels earn more from sponsorships than ads?
Almost always. A single sponsored integration from a SaaS or hardware brand often pays 3–10× the ad revenue on the same video.
What's the difference between RPM and CPM for Tech creators?
CPM is what advertisers pay per 1,000 impressions before YouTube's 45% cut. RPM is what you actually receive per 1,000 video views (including unmonetized views). For Tech, a CPM of $21.60 translates to a creator RPM near $12.00.
How this calculator is built
Independently maintained
Written by Sam Doshi and the RevenueLab editorial team. We don't sell the data feeds this tool is built on.
Sourced from primary data
Benchmarks come from public AdSense / Stripe / IRS disclosures and reader-submitted data — never third-party "$X per view" claims. Full methodology.
Last reviewed
June 2026. We re-check every figure on the platform on a rolling quarterly cycle.
Editorial standards
See our editorial policy and disclaimer. Results are estimates, not advice.