What Cooking creators actually earn at 100 million views
Cooking and recipe content benefits from grocery, appliance, and meal-kit advertiser bids — mid-to-high RPMs are typical. For a cooking channel at 100 million views, the long-form ad-revenue range typically lands between $400K (Tier-3 international, light ad load, low monetized rate) and $1.5M (US-heavy, 8+ minute videos with mid-rolls, Q4 seasonality). The typical payout sits near $800K.
- • Cooking long-form RPM range: $4.00 (low) → $8.00 (typical) → $15.00 (high)
- • Cooking Shorts RPM (pooled): $0.04 → $0.09 → $0.18 per 1,000 views
- • Sponsorships on a 100 million-view cooking channel video typically add $480K–$2.4M on top of ad revenue.
Long-form vs Shorts payout at 100 million views
If those 100 million views are pure Shorts, the same cooking channel earns roughly $9.0K from the Shorts pool — about 89× less than the long-form equivalent. This is why mixed-format channels often see blended RPM collapse when Shorts views dominate.
How to use this calculator
The calculator above is preloaded with Cooking's typical RPM ($8.00) and 100 million views. Adjust the RPM slider toward $15.00 if your audience is US-heavy and you publish 8+ minute videos with multiple mid-rolls. Drop toward $4.00 if you publish under 8 minutes or your audience is Tier-3 international.
FAQ
How much does a cooking channel make at 100 million views?
Long-form ad revenue typically lands between $400K and $1.5M per 100 million views, with $800K as the typical figure. Sponsorships and affiliates often add 1–5× on top of ad revenue.
Why do cooking channels earn solid RPMs?
Grocery, kitchen appliance, and meal-kit brands compete heavily for cooking audiences. Long watch times on recipe videos also mean more mid-roll ads per session.
Are cooking Shorts worth posting?
For discovery yes, for revenue marginal. Cooking Shorts average $0.04–$0.18 RPM. Use them to funnel viewers to monetizable long-form recipe content.
What's the difference between RPM and CPM for Cooking creators?
CPM is what advertisers pay per 1,000 impressions before YouTube's 45% cut. RPM is what you actually receive per 1,000 video views (including unmonetized views). For Cooking, a CPM of $14.40 translates to a creator RPM near $8.00.
How this calculator is built
Independently maintained
Written by Sam Doshi and the RevenueLab editorial team. We don't sell the data feeds this tool is built on.
Sourced from primary data
Benchmarks come from public AdSense / Stripe / IRS disclosures and reader-submitted data — never third-party "$X per view" claims. Full methodology.
Last reviewed
June 2026. We re-check every figure on the platform on a rolling quarterly cycle.
Editorial standards
See our editorial policy and disclaimer. Results are estimates, not advice.