Why two blogs with the same traffic earn 10× differently
Two blogs at 100K monthly pageviews can earn $200 vs $2,400 from AdSense — same Google account, same code. The 12× gap comes from niche (CPC of bidding advertisers), geography (US vs South Asia), and layout (above-the-fold viewability). Optimize all three before chasing traffic.
When to leave AdSense
Mediavine, Raptive (AdThrive), and Ezoic almost always beat AdSense once you hit 50K sessions/mo. Typical lift: 2–4× RPM, plus video pre-roll on autoplay players. The trade-off: stricter content requirements, longer page-load, and minimum traffic thresholds.
Get paid: the $100 minimum
AdSense pays via wire/EFT once your balance crosses $100. Most bloggers wait 4–10 months at the start. Use the calculator above to project when you'll cross threshold based on traffic ramp.
Related guides
Long-form playbooks on the same topic, written by the RevenueLab editorial team.
Website Ad Revenue in 2026: AdSense RPM, Direct Deals, and What Actually Pays
How website ad revenue really stacks up — AdSense and Ezoic RPM ranges by niche, viewability and fill-rate math, and when direct sponsorships out-earn programmatic by 5–10×.
Read the guideYouTube RPM by Niche in 2026: What Creators Actually Earn per 1,000 Views
A breakdown of typical YouTube RPM ranges across 12 niches — from finance and B2B SaaS at the top to gaming and entertainment at the bottom — and the levers that move them.
Read the guideThe Google Ads ROAS Playbook: Modeling Spend Before You Burn It
A structured approach to modeling ROAS before scaling Google Ads — break-even CPA, gross-margin-adjusted ROAS, and the assumptions most spreadsheets get wrong.
Read the guideFAQ
How much does AdSense pay per 1,000 views?
Median blog RPM is $2–5 in 2026. Finance, insurance, and B2B niches with US traffic see $12–30. Entertainment and international traffic see $0.50–2.
What's Google's cut?
AdSense takes 32% for display (you keep 68%). AdSense for Search takes 49% (you keep 51%). YouTube takes 45% on long-form video.
Why is my RPM so low?
Three causes: (1) niche has low advertiser demand, (2) traffic is from low-tier countries, (3) above-the-fold ad slots have poor viewability. Fix the easiest one first.
Can I run AdSense and Mediavine together?
No — Mediavine and Raptive are exclusive ad management partners. They replace AdSense entirely (and usually outperform it).
How this calculator is built
Independently maintained
Written by Sam Doshi and the RevenueLab editorial team. We don't sell the data feeds this tool is built on.
Sourced from primary data
Benchmarks come from public AdSense / Stripe / IRS disclosures and reader-submitted data — never third-party "$X per view" claims. Full methodology.
Last reviewed
June 2026. We re-check every figure on the platform on a rolling quarterly cycle.
Editorial standards
See our editorial policy and disclaimer. Results are estimates, not advice.