Quote Close Rate Revenue Calculator — Rex's Toolbox

Rex says

Money math without the spreadsheet headache. Plug in your numbers and I'll show you exactly where the dollars land.

Try a scenario

Click to load — tweak from there.

Inputs

Monthly leads / quote requests

Current close rate(%)

Average job value($)

Monthly marketing spend($)

Target close rate(%)

Result

Current monthly revenue

$10,880

Jobs won per month

25.6

Cost per acquired job

$117

Revenue at target close rate

$14,280

Revenue gain from improving close rate

$3,400

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How to use this

1Enter monthly leads / quote requests.
2Enter current close rate (%).
3Enter average job value ($).
4Enter monthly marketing spend ($).
5Enter target close rate (%).
6Read your current monthly revenue on the right — it updates as you type.
7Hit Share to keep the scenario or send it to someone.

About this calculator

Close rate is one of the most overlooked levers in home service businesses because it feels 'soft' compared to pricing or marketing spend, but a 5-point improvement in close rate often moves the needle more than any ad budget increase. This calculator takes lead volume, close rate, and average job value to show current revenue, then models the revenue and cost-per-acquisition impact of improving close rate.

FormulaJobs won = leads × close rate. Revenue = jobs won × average job value. Cost per acquired job = marketing spend ÷ jobs won.

Worked example

Using the values the calculator loads with:

Inputs

Monthly leads / quote requests: 80
Current close rate: 32 %
Average job value: 425 $
Monthly marketing spend: 3000 $
Target close rate: 42 %

Results

Current monthly revenue: $10,880
Jobs won per month: 25.6
Cost per acquired job: $117
Revenue at target close rate: $14,280
Revenue gain from improving close rate: $3,400

What each field means

Inputs

Monthly leads / quote requests: The monthly leads / quote requests used in the calculation. Starts at 80 so you have a working example on load.
Current close rate (%): The current close rate used in the calculation, measured in %. Starts at 32 % so you have a working example on load. Accepted range: 1–100 %.
Average job value ($): The average job value used in the calculation, measured in $. Starts at 425 $ so you have a working example on load.
Monthly marketing spend ($): The monthly marketing spend used in the calculation, measured in $. Starts at 3000 $ so you have a working example on load.
Target close rate (%): The target close rate used in the calculation, measured in %. Starts at 42 % so you have a working example on load. Accepted range: 1–100 %.

Results

Current monthly revenue: Returned as a money amount in US dollars and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
Jobs won per month: Returned as a whole number. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
Cost per acquired job: Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
Revenue at target close rate: Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
Revenue gain from improving close rate: Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.

FAQ

What's a good close rate for home service quotes?

It varies by trade and lead source. Referral and repeat-customer leads often close at 50-70%, while cold digital leads (Google Ads, lead marketplaces like HomeAdvisor/Angi) typically close at 15-30% because the customer is shopping multiple providers. If your blended close rate is below 25% across all lead sources, look at response speed first, since it's the single biggest close-rate lever.

Why does response speed affect close rate so much?

Studies on service lead response consistently show that quoting within 5 minutes of a request more than doubles close rate compared to responses after an hour, because the customer is often still comparing providers in real time. Same-day, in-person quotes for larger jobs (moving, cleaning) close meaningfully better than phone-only quotes.

Does raising close rate always mean cutting price?

No, and it often shouldn't. Close rate improvements from faster response, better sales scripts, financing options, or clearer scope explanations don't touch price at all. Cutting price to close more jobs raises jobs won but can shrink revenue and profit simultaneously if the price cut exceeds the volume gain, so model both before assuming discounting is the answer.

Accuracy and limitations

Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.
This is educational maths, not financial advice. Check anything contractual with the lender or your accountant.

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Cite this calculator

Writing about this topic? Grab a citation — every link helps keep these tools free.

APA

RevenueLab. (2026). Quote Close Rate Revenue Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/quote-close-rate-revenue

HTML

<p>Source: <a href="https://www.revenuelab.fyi/toolbox/quote-close-rate-revenue" target="_blank" rel="noopener">Quote Close Rate Revenue Calculator — RevenueLab</a> (2026).</p>

Markdown

Source: [Quote Close Rate Revenue Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/quote-close-rate-revenue) (2026).