Rex says
Money math without the spreadsheet headache. Plug in your numbers and I'll show you exactly where the dollars land.
Try a scenario
Click to load — tweak from there.Inputs
Result
Monthly sponsorship revenue
$1,613
Revenue per episode
$403
Annual revenue
$19,354
Mid-roll revenue
$1,210
Pre-roll revenue
$403
Revenue per download
$0.050
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How to use this
- 1Enter downloads per episode (30 days).
- 2Enter episodes per month.
- 3Enter pre-roll cpm ($).
- 4Enter mid-roll cpm ($).
- 5Enter mid-roll slots per episode.
- 6Enter sell-through rate (%).
- 7Read your monthly sponsorship revenue on the right — it updates as you type.
- 8Hit Share to keep the scenario or send it to someone.
About this calculator
Podcast ads are still sold on CPM per download, and mid-roll is worth roughly double pre-roll. Downloads inside the first 30 days are the only ones sponsors count.
Worked example
Using the values the calculator loads with:
Inputs
- Downloads per episode (30 days): 8000
- Episodes per month: 4
- Pre-roll CPM: 18 $
- Mid-roll CPM: 27 $
- Mid-roll slots per episode: 2
- Sell-through rate: 70 %
Results
- Monthly sponsorship revenue: $1,612.80
- Revenue per episode: $403.20
- Annual revenue: $19,353.60
- Mid-roll revenue: $1,209.60
- Pre-roll revenue: $403.20
- Revenue per download: $0.05
What each field means
Inputs
- Downloads per episode (30 days)
- The downloads per episode (30 days) used in the calculation. Starts at 8000 so you have a working example on load.
- Episodes per month
- The episodes per month used in the calculation. Starts at 4 so you have a working example on load.
- Pre-roll CPM ($)
- The pre-roll cpm used in the calculation, measured in $. Starts at 18 $ so you have a working example on load.
- Mid-roll CPM ($)
- The mid-roll cpm used in the calculation, measured in $. Starts at 27 $ so you have a working example on load.
- Mid-roll slots per episode
- The mid-roll slots per episode used in the calculation. Starts at 2 so you have a working example on load.
- Sell-through rate (%)
- The sell-through rate used in the calculation, measured in %. Starts at 70 % so you have a working example on load. Accepted range: 0–100 %.
Results
- Monthly sponsorship revenue
- Returned as a money amount in US dollars and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Revenue per episode
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Annual revenue
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Mid-roll revenue
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Pre-roll revenue
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Revenue per download
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How does the podcast sponsorship revenue calculator work?
Podcast ads are still sold on CPM per download, and mid-roll is worth roughly double pre-roll. Downloads inside the first 30 days are the only ones sponsors count. The underlying maths is: Revenue = Downloads ÷ 1,000 × CPM × slots × episodes per month.
What do I need to enter?
6 values: downloads per episode (30 days), episodes per month, pre-roll cpm, mid-roll cpm, mid-roll slots per episode, and sell-through rate. Each field starts with a sensible default, so you can change one number at a time and watch the result move.
What does the monthly sponsorship revenue result mean?
It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds.
Is this calculator free, and do I need an account?
Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser.
How accurate is the result?
It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
Who is this tool for?
It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs.
Accuracy and limitations
- Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
- Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.
- This is educational maths, not financial advice. Check anything contractual with the lender or your accountant.
Related tools
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). Podcast Sponsorship Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/podcast-sponsorship
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/podcast-sponsorship" target="_blank" rel="noopener">Podcast Sponsorship Calculator — RevenueLab</a> (2026).</p>
Source: [Podcast Sponsorship Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/podcast-sponsorship) (2026).