Rex says
Money math without the spreadsheet headache. Plug in your numbers and I'll show you exactly where the dollars land.
Try a scenario
Click to load — tweak from there.Inputs
Result
Annual plan price
$480.00
Monthly price option
$40.00
Margin per member per year
$290.00
Margin percentage
60.4%
Total annual plan margin
$87,000
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How to use this
- 1Enter retail value of included exams/cleanings ($).
- 2Enter retail value of included diagnostics (x-rays, bloodwork) ($).
- 3Enter discount off retail bundled value (%).
- 4Enter direct cost to deliver included services ($).
- 5Enter expected enrolled members.
- 6Read your annual plan price on the right — it updates as you type.
- 7Hit Share to keep the scenario or send it to someone.
About this calculator
In-house membership plans (no-insurance dental savings plans, veterinary wellness plans) trade a discount on included services for predictable recurring revenue and better patient retention. This calculator totals the cost of the services bundled into a membership year, applies your target discount off retail pricing to set the member price, and checks the resulting margin against your cost to deliver those services, so the plan doesn't quietly become a money-losing perk once uptake grows.
Worked example
Using the values the calculator loads with:
Inputs
- Retail value of included exams/cleanings: 380 $
- Retail value of included diagnostics (x-rays, bloodwork): 220 $
- Discount off retail bundled value: 20 %
- Direct cost to deliver included services: 190 $
- Expected enrolled members: 300
Results
- Annual plan price: $480.00
- Monthly price option: $40.00
- Margin per member per year: $290.00
- Margin percentage: 60.4%
- Total annual plan margin: $87,000
What each field means
Inputs
- Retail value of included exams/cleanings ($)
- The retail value of included exams/cleanings used in the calculation, measured in $. Starts at 380 $ so you have a working example on load.
- Retail value of included diagnostics (x-rays, bloodwork) ($)
- The retail value of included diagnostics (x-rays, bloodwork) used in the calculation, measured in $. Starts at 220 $ so you have a working example on load.
- Discount off retail bundled value (%)
- The discount off retail bundled value used in the calculation, measured in %. Starts at 20 % so you have a working example on load. Accepted range: 0–60 %.
- Direct cost to deliver included services ($)
- The direct cost to deliver included services used in the calculation, measured in $. Starts at 190 $ so you have a working example on load.
- Expected enrolled members
- The expected enrolled members used in the calculation. Starts at 300 so you have a working example on load.
Results
- Annual plan price
- Returned as a money amount in US dollars and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Monthly price option
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Margin per member per year
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Margin percentage
- Returned as a percentage. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Total annual plan margin
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
What discount should a membership plan offer?
15-25% off retail bundled value is the common range — enough to feel like real savings to the patient or pet owner, but not so deep that it erodes the margin on services you'd be delivering anyway. Go lower for practices with thin retail margins to begin with.
Does membership revenue replace insurance billing?
For dental, membership plans are typically marketed to patients without insurance and don't interact with third-party payers at all, which is part of the appeal — no claims processing. For veterinary wellness plans, they usually sit alongside, not instead of, pet insurance, which covers illness and injury rather than routine preventive care.
How do add-on services outside the bundle get priced?
Anything not explicitly included in the plan (fillings, extractions, dental cleanings under anesthesia, sick visits) should be billed at a modest member discount, commonly 10-15% off retail, separate from the core annual plan fee. This keeps the base plan price stable while still rewarding membership on bigger-ticket work.
Accuracy and limitations
- Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
- Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.
- This is educational maths, not financial advice. Check anything contractual with the lender or your accountant.
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Recall/Reminder Compliance Revenue Calculator
Revenue left on the table from patients overdue for scheduled recall visits.
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). Dental/Vet Membership Plan Pricing Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/dental-membership-plan-pricing
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/dental-membership-plan-pricing" target="_blank" rel="noopener">Dental/Vet Membership Plan Pricing Calculator — RevenueLab</a> (2026).</p>
Source: [Dental/Vet Membership Plan Pricing Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/dental-membership-plan-pricing) (2026).