Rex says
Everyday utility math — the kind you'd otherwise pull up four browser tabs for. I keep it to one clean answer.
Try a scenario
Click to load — tweak from there.Inputs
Result
Net value of repurposing
$582
Incremental views
108,000
Incremental revenue
$648
Time cost
$66
Net value per hour spent
$485.00
Total views across platforms
168,000
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One click, a permanent link with your numbers baked in.
How to use this
- 1Enter views on the original asset.
- 2Enter platforms repurposed to.
- 3Enter extra views per platform as % of original (%).
- 4Enter blended rpm ($).
- 5Enter minutes to repurpose per platform.
- 6Enter your hourly rate ($).
- 7Read your net value of repurposing on the right — it updates as you type.
- 8Hit Share to keep the scenario or send it to someone.
About this calculator
Repurposing wins because the marginal cost is a fraction of the original. Ten minutes to cut a clip that earns another 40,000 views beats another hour on the source video almost every time.
Worked example
Using the values the calculator loads with:
Inputs
- Views on the original asset: 60000
- Platforms repurposed to: 4
- Extra views per platform as % of original: 45 %
- Blended RPM: 6 $
- Minutes to repurpose per platform: 18
- Your hourly rate: 55 $
Results
- Net value of repurposing: $582.00
- Incremental views: 108,000
- Incremental revenue: $648.00
- Time cost: $66.00
- Net value per hour spent: $485.00
- Total views across platforms: 168,000
What each field means
Inputs
- Views on the original asset
- The views on the original asset used in the calculation. Starts at 60000 so you have a working example on load.
- Platforms repurposed to
- The platforms repurposed to used in the calculation. Starts at 4 so you have a working example on load.
- Extra views per platform as % of original (%)
- The extra views per platform as % of original used in the calculation, measured in %. Starts at 45 % so you have a working example on load.
- Blended RPM ($)
- The blended rpm used in the calculation, measured in $. Starts at 6 $ so you have a working example on load.
- Minutes to repurpose per platform
- The minutes to repurpose per platform used in the calculation. Starts at 18 so you have a working example on load.
- Your hourly rate ($)
- The your hourly rate used in the calculation, measured in $. Starts at 55 $ so you have a working example on load.
Results
- Net value of repurposing
- Returned as a money amount in US dollars and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Incremental views
- Returned as a whole number. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Incremental revenue
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Time cost
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Net value per hour spent
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Total views across platforms
- Returned as a whole number. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How does the content repurposing roi calculator work?
Repurposing wins because the marginal cost is a fraction of the original. Ten minutes to cut a clip that earns another 40,000 views beats another hour on the source video almost every time. The underlying maths is: Incremental value = Extra reach ÷ 1,000 × RPM − repurposing hours × hourly rate.
What do I need to enter?
6 values: views on the original asset, platforms repurposed to, extra views per platform as % of original, blended rpm, minutes to repurpose per platform, and your hourly rate. Each field starts with a sensible default, so you can change one number at a time and watch the result move.
What does the net value of repurposing result mean?
It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds.
Is this calculator free, and do I need an account?
Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser.
How accurate is the result?
It applies the standard formula exactly, so the arithmetic is precise. Estimates assume standard, average conditions — local rules, pricing, and materials vary.
Who is this tool for?
It's built for anyone doing everyday planning maths — a quick estimate that would otherwise need four browser tabs and a calculator app.
Accuracy and limitations
- Estimates assume standard, average conditions — local rules, pricing, and materials vary.
- Results are rounded for readability; add a buffer before ordering, booking, or committing.
- Double-check anything with a real cost attached against a local quote.
Related tools
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). Content Repurposing ROI Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/cross-platform-repurposing
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/cross-platform-repurposing" target="_blank" rel="noopener">Content Repurposing ROI Calculator — RevenueLab</a> (2026).</p>
Source: [Content Repurposing ROI Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/cross-platform-repurposing) (2026).