Rex says
Everyday utility math — the kind you'd otherwise pull up four browser tabs for. I keep it to one clean answer.
Try a scenario
Click to load — tweak from there.Inputs
Result
Original posts per week
9.6
Posts per month
41.6
Total posts across platforms per week
28.8
Labour cost per asset
$75.00
Monthly production cost
$3,118
Posts per year
499
Psst — share this and help Rex grow
One click, a permanent link with your numbers baked in.
How to use this
- 1Enter production hours per week.
- 2Enter minutes per finished asset.
- 3Enter your hourly value ($).
- 4Enter platforms you repurpose to.
- 5Read your original posts per week on the right — it updates as you type.
- 6Hit Share to keep the scenario or send it to someone.
About this calculator
Most creators plan a cadence they cannot sustain. Work backwards from available hours and minutes per asset to find the publishing rate you can hold for a year.
Worked example
Using the values the calculator loads with:
Inputs
- Production hours per week: 12
- Minutes per finished asset: 75
- Your hourly value: 60 $
- Platforms you repurpose to: 3
Results
- Original posts per week: 9.6
- Posts per month: 41.6
- Total posts across platforms per week: 28.8
- Labour cost per asset: $75.00
- Monthly production cost: $3,117.60
- Posts per year: 499.2
What each field means
Inputs
- Production hours per week
- The production hours per week used in the calculation. Starts at 12 so you have a working example on load.
- Minutes per finished asset
- The minutes per finished asset used in the calculation. Starts at 75 so you have a working example on load.
- Your hourly value ($)
- The your hourly value used in the calculation, measured in $. Starts at 60 $ so you have a working example on load.
- Platforms you repurpose to
- The platforms you repurpose to used in the calculation. Starts at 3 so you have a working example on load.
Results
- Original posts per week
- Returned as a decimal number and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Posts per month
- Returned as a decimal number. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Total posts across platforms per week
- Returned as a decimal number. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Labour cost per asset
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Monthly production cost
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Posts per year
- Returned as a whole number. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How does the content cadence & capacity calculator work?
Most creators plan a cadence they cannot sustain. Work backwards from available hours and minutes per asset to find the publishing rate you can hold for a year. The underlying maths is: Posts per week = Available hours ÷ (Minutes per asset ÷ 60).
What do I need to enter?
4 values: production hours per week, minutes per finished asset, your hourly value, and platforms you repurpose to. Each field starts with a sensible default, so you can change one number at a time and watch the result move.
What does the original posts per week result mean?
It is returned as a decimal number and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds.
Is this calculator free, and do I need an account?
Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser.
How accurate is the result?
It applies the standard formula exactly, so the arithmetic is precise. Estimates assume standard, average conditions — local rules, pricing, and materials vary.
Who is this tool for?
It's built for anyone doing everyday planning maths — a quick estimate that would otherwise need four browser tabs and a calculator app.
Accuracy and limitations
- Estimates assume standard, average conditions — local rules, pricing, and materials vary.
- Results are rounded for readability; add a buffer before ordering, booking, or committing.
- Double-check anything with a real cost attached against a local quote.
Related tools
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). Posting Cadence Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/content-cadence
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/content-cadence" target="_blank" rel="noopener">Posting Cadence Calculator — RevenueLab</a> (2026).</p>
Source: [Posting Cadence Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/content-cadence) (2026).