Rex says
Money math without the spreadsheet headache. Plug in your numbers and I'll show you exactly where the dollars land.
Try a scenario
Click to load — tweak from there.Inputs
Result
Net launch revenue
$95,161
Gross sales
$119,100
Units sold
300
Affiliate payouts
$11,195
Lost to refunds
$7,146
Net revenue per student
$317.20
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One click, a permanent link with your numbers baked in.
How to use this
- 1Enter launch audience reached.
- 2Enter sales conversion rate (%).
- 3Enter course price ($).
- 4Enter refund rate (%).
- 5Enter processor + platform fees (%).
- 6Enter share of sales via affiliates (%).
- 7Enter affiliate commission (%).
- 8Read your net launch revenue on the right — it updates as you type.
- 9Hit Share to keep the scenario or send it to someone.
About this calculator
Gross launch numbers on social are almost always pre-refund and pre-affiliate. Model the take-home instead: sales page conversion, refund rate, processor fees, and affiliate share.
Worked example
Using the values the calculator loads with:
Inputs
- Launch audience reached: 15000
- Sales conversion rate: 2 %
- Course price: 397 $
- Refund rate: 6 %
- Processor + platform fees: 5 %
- Share of sales via affiliates: 25 %
- Affiliate commission: 40 %
Results
- Net launch revenue: $95,160.90
- Gross sales: $119,100.00
- Units sold: 300
- Affiliate payouts: $11,195.40
- Lost to refunds: $7,146.00
- Net revenue per student: $317.20
What each field means
Inputs
- Launch audience reached
- The launch audience reached used in the calculation. Starts at 15000 so you have a working example on load.
- Sales conversion rate (%)
- The sales conversion rate used in the calculation, measured in %. Starts at 2 % so you have a working example on load. Accepted range: 0–100 %.
- Course price ($)
- The course price used in the calculation, measured in $. Starts at 397 $ so you have a working example on load.
- Refund rate (%)
- The refund rate used in the calculation, measured in %. Starts at 6 % so you have a working example on load. Accepted range: 0–50 %.
- Processor + platform fees (%)
- The processor + platform fees used in the calculation, measured in %. Starts at 5 % so you have a working example on load. Accepted range: 0–30 %.
- Share of sales via affiliates (%)
- The share of sales via affiliates used in the calculation, measured in %. Starts at 25 % so you have a working example on load. Accepted range: 0–100 %.
- Affiliate commission (%)
- The affiliate commission used in the calculation, measured in %. Starts at 40 % so you have a working example on load. Accepted range: 0–80 %.
Results
- Net launch revenue
- Returned as a money amount in US dollars and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Gross sales
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Units sold
- Returned as a whole number. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Affiliate payouts
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Lost to refunds
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Net revenue per student
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How does the online course launch revenue calculator work?
Gross launch numbers on social are almost always pre-refund and pre-affiliate. Model the take-home instead: sales page conversion, refund rate, processor fees, and affiliate share. The underlying maths is: Net = Audience × conv × price × (1 − refunds) × (1 − fees) − affiliate payouts.
What do I need to enter?
7 values: launch audience reached, sales conversion rate, course price, refund rate, processor + platform fees, share of sales via affiliates, and affiliate commission. Each field starts with a sensible default, so you can change one number at a time and watch the result move.
What does the net launch revenue result mean?
It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds.
Is this calculator free, and do I need an account?
Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser.
How accurate is the result?
It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
Who is this tool for?
It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs.
Accuracy and limitations
- Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
- Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.
- This is educational maths, not financial advice. Check anything contractual with the lender or your accountant.
Related tools
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). Course Launch Revenue Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/course-launch-revenue
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/course-launch-revenue" target="_blank" rel="noopener">Course Launch Revenue Calculator — RevenueLab</a> (2026).</p>
Source: [Course Launch Revenue Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/course-launch-revenue) (2026).