Why regional pricing usually wins anyway
Charging US prices everywhere doesn't preserve revenue — it mostly removes buyers who were never going to pay it, and pushes some toward grey-market keys. The realistic comparison isn't 'same units at higher prices', it's 'far fewer units at higher prices'.
Setting multipliers sensibly
A few rules keep the mix healthy without inviting arbitrage.
- • Keep neighbouring regions close together — huge gaps encourage key reselling across borders.
- • Review multipliers after currency swings; a stale conversion can leave a region absurdly cheap.
- • Bundle and DLC pricing should follow the same regional logic, or your blended number drifts.
- • Track the unit mix, not just revenue — it tells you where the audience actually is.
Feed this into break-even
The blended net-per-unit from this page is the honest number to use in break-even planning. Using the US list price instead can overstate revenue by 30% or more when a large share of buyers sit in discounted regions.
FAQ
Does regional pricing lose money?
It lowers revenue per unit and usually raises unit count. This page quantifies the first half; only your own market data can confirm the second, but for most titles the volume gain outweighs the price cut.
What multipliers should I use?
Storefront-recommended values are the sane default — roughly 50–70% of US for tier-2 and 30–50% for tier-3 markets. Deviating far below recommendations invites key arbitrage.
How do I know my regional unit mix?
Your store's sales dashboard reports units by country. Group them into the three tiers above and enter the shares.
Do sales discounts apply on top of regional prices?
Yes — a percentage discount applies to the regional price, so the two stack multiplicatively, which is exactly how this calculator models it.
How this calculator is built
Independently maintained
Written by Sam Doshi and the RevenueLab editorial team. We don't sell the data feeds this tool is built on.
Sourced from primary data
Benchmarks come from public AdSense / Stripe / IRS disclosures and reader-submitted data — never third-party "$X per view" claims. Full methodology.
Last editorial review
Reviewed on a rolling quarterly cycle. Dated reviews are published on the methodology record for each calculator.
Editorial standards
See our editorial policy and disclaimer. Results are estimates, not advice.