How much does YouTube pay for 1 million Shorts views?
Short answer
1 million Shorts views typically pays $40–$120 from the YouTube Shorts ad pool. High-RPM-niche Shorts (finance, tech) with US audiences can clear $200–$400. Tier-3 international Shorts often net under $30.
Pooled Shorts RPM averages $0.04–$0.10 globally, so 1M Shorts views = $40–$100. The pool resets monthly, so the same Short can pay different rates across months.
Sponsorships on viral Shorts often pay 10–50× the ad pool revenue — a single brand deal on a 1M-view Short typically clears $1,000–$5,000.
| Segment | Low | Typical | High |
|---|---|---|---|
| Global average | $40 | $70 | $120 |
| Finance / B2B Shorts (US-heavy) | $120 | $220 | $400 |
| Tier-3 international | $8 | $20 | $40 |
| Sponsorship upside (single integration) | $500 | $2,000 | $5,000 |
Caveats
- Views from outside YPP countries don't count toward your payout share.
- Music-licensed Shorts split a portion of revenue with rights holders, lowering RPM.