How much does TikTok pay per 1,000 views?
Short answer
TikTok's Creator Rewards Program pays $0.40–$1.00 per 1,000 qualified views — roughly 10–20× the old Creator Fund. The catch: views must be 1+ minute long and on videos over 60 seconds.
Creator Rewards Program (the 2024+ replacement for Creator Fund) pays $0.40–$1.00 per 1,000 qualified views. To qualify, content must be 60+ seconds and views must be 5+ seconds. Most creators see $0.50–$0.80 typical.
The legacy Creator Fund paid $0.02–$0.04 per 1,000 views and is being phased out. TikTok Pulse (premium ad placement) pays select creators 50% of ad revenue — but it's invite-only.
| Segment | Low | Typical | High |
|---|---|---|---|
| Creator Rewards Program (60s+ videos) | $0.40 | $0.60 | $1.00 |
| Legacy Creator Fund (deprecated) | $0.02 | $0.03 | $0.04 |
| TikTok Pulse (invite-only) | $1.50 | $3.00 | $8.00 |
| Live gifts (per loyal viewer/month) | $5 | $25 | $200 |
Caveats
- Eligible countries only (US, UK, FR, DE, JP, BR, others rolling).
- Minimum 10K followers + 100K views in last 30 days to qualify for Creator Rewards.
- Brand partnerships through TikTok Creator Marketplace typically pay 5–50× ad revenue.