UGC Creator Rate Calculator
Per-asset rate, paid usage, exclusivity — built from real UGC contracts, not Instagram screenshots.
$150–$500 starter, $500–$2k established.
0% organic only · 50–100% paid social · 200–500% TVC/OOH.
% premium for category exclusivity (typical 25–50%).
$2,100
3 asset(s) × $350 + 75% usage + 25% exclusivity
- Calibrated to 2026 UGC market rates by experience tier and niche.
- Range bands for organic-only vs paid social vs broadcast usage tiers.
- Add-on pricing for scripting, raw files, additional revisions, and rush turnaround.
- Reality check: flag when the deal value is below your hourly floor.
This estimate is directional while we calibrate against fresh benchmark data. The full math, range bands, and reality-check verdicts ship next.
Common questions
How much should I charge for a single UGC video?▾
Base rate $150–$500/asset for newer creators, $500–$2,000 for established UGC creators with brand case studies. Add 50–100% for paid usage rights, 25–50% for exclusivity.
What are usage rights worth?▾
Organic-only is base. Whitelisting / paid social adds 50–100% to the base. Full TVC/OOH rights add 2–5x. Always cap usage by months or impressions.
Should I bundle scripts and revisions?▾
Include 1 round of revisions. Charge for scripting separately ($75–$200) unless the brief gives you a finished script. Concept + script + film + edit = closer to $600 minimum.
Do I charge more for whitelisting?▾
Yes — whitelisting means the brand runs ads from your handle, which has reputational risk. Standard add-on is +50–100% of base, scoped by spend or duration.