What should this UGC deal actually cost?
Per-asset base + paid usage + exclusivity + whitelisting + rush — built from real 2026 UGC contracts, with an effective-hourly floor so you don't sign deals that lose you money.
$150–$500 starter · $500–$2k established.
0 organic · 50–100 paid social · 200–500 TVC/OOH.
Typical 25–50% premium.
Brand runs ads from your handle. +50–100%.
Sub-48h delivery. +25–50%.
$75–$200 if you write the script.
Package price
$2,100
3 asset(s) all-in
Effective hourly
$117
18 hrs total
Base subtotal
$1,050
3 × $350
Rights + extras
$1,050
Rights load: 100% of base
Conservative
$1,785
Realistic
$2,100
Aggressive
$2,730
Aggressive is reserved for case-study-backed creators or brands with bigger ad budgets behind the asset.
Healthy effective hourly. This is the zone established UGC creators sit in.
Pricing leverage. Raise base rate 20% on the next deal — UGC inventory is tight and brands have ad budget to absorb it.
- Subtotal = assets × base rate
- Add-ons = subtotal × (usage % + exclusivity % + whitelist % + rush %)
- Total = subtotal + add-ons + (scripting fee × assets)
- Effective hourly = total ÷ (assets × hours per asset)
Common questions
How much should I charge for a single UGC video?▾
Base $150–$500/asset for newer creators, $500–$2,000 for established UGC creators with brand case studies. Add 50–100% for paid usage rights, 25–50% for exclusivity.
What are usage rights worth?▾
Organic-only is base. Whitelisting / paid social adds 50–100% to the base. Full TVC/OOH rights add 2–5×. Always cap usage by months or impressions.
Should I bundle scripts and revisions?▾
Include 1 round of revisions. Charge scripting separately ($75–$200) unless the brief gives a finished script. Concept + script + film + edit = closer to $600 minimum.
Do I charge more for whitelisting?▾
Yes — whitelisting means the brand runs ads from your handle, which has reputational risk. Add 50–100% of base, scoped by spend or duration.
What hourly floor should this clear?▾
Solo UGC is 4–8 hrs per asset (concept + shoot + edit). Below $50/hr take-home you're losing to overhead and your own time. Reject deals that don't clear your floor.