Newsletter Sponsorship Rate Calculator
CPM-based pricing tied to opens, niche, and placement. The real number to send a sponsor — not the wishful one.
Use last 90-day average.
$20–$50 general · $80–$150 B2B/finance/tech.
0.5 footer · 1.0 mid-issue · 1.5–2.0 dedicated send.
$270
6,750 opens × $40 CPM × 1.0 placement
- Niche-adjusted CPM benchmarks (B2B, finance, tech, lifestyle, hobby).
- Audience quality score (job titles, intent signals, geo).
- Tiered package pricing (single send vs multi-send + dedicated).
- Reality check: flag underpriced sends vs market rate.
This estimate is directional while we calibrate against fresh benchmark data. The full math, range bands, and reality-check verdicts ship next.
Common questions
What CPM should newsletters charge?▾
Broad industry CPM is $20–$50 per 1,000 opens. B2B/finance/tech newsletters with high-intent readers often hit $80–$150 CPM. Hobbyist or general-interest newsletters trend lower.
Open rate vs subscriber count — which matters?▾
Open rate is the real number. 30k subs at 50% open beats 100k subs at 15% open every time. Sponsors are buying attention, not your dashboard vanity metric.
Should I charge per send or per campaign?▾
Per send works for predictable cadence. Campaign / package pricing (4 sends + 1 dedicated) lets you raise effective CPM. Most established newsletters move to packages.
When can I raise rates?▾
Anytime you have a waitlist, when an existing sponsor renews, when click-through proves out, or when audience quality changes (more buyers, more decision-makers).