Which countries have the highest YouTube CPM in 2026?
Short answer
The highest-CPM YouTube markets in 2026 are the United States ($18 typical CPM), United Kingdom ($15), Australia ($16), Switzerland ($14), and Norway ($13.5). Tier-1 markets (US/UK/CA/AU/DE/CH) command 5–20× the per-view revenue of tier-3 markets (Brazil, Mexico, India, Southeast Asia).
Top YouTube CPM countries (2026)
| Country | Typical CPM | Typical RPM |
|---|---|---|
| United States | $18.00 | $9.00 RPM |
| Australia | $16.00 | $8.00 RPM |
| United Kingdom | $15.00 | $7.50 RPM |
| Switzerland | $14.00 | $7.00 RPM |
| Canada | $14.00 | $7.00 RPM |
| Norway | $13.50 | $6.80 RPM |
| Germany | $13.00 | $6.50 RPM |
| Singapore | $10.00 | $5.00 RPM |
Context
CPM (what advertisers pay per 1,000 impressions) is roughly 2× RPM (what creators receive per 1,000 views) because YouTube takes 45% of ad revenue and many views are non-monetized. A US-heavy audience is the single biggest lever a creator can pull for RPM outside of niche.
Methodology
Country CPMs derived from RevenueLab's country RPM dataset (60+ markets), cross-referenced against public creator disclosures and AdSense country pay-rate reports.
Model your own numbers
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Last updated 2026-07-10.