What percentage does YouTube take from creators?
Short answer
YouTube keeps 45% of long-form ad revenue and gives creators 55%. On Shorts, YouTube keeps 55% and gives creators 45% of the ad-revenue portion allocated to their Shorts views from the shared pool. Channel memberships and Super Chat give creators 70% (YouTube keeps 30%).
YouTube revenue-share by product
| Product | Creator share | YouTube share |
|---|---|---|
| Long-form ads | 55% | 45% |
| Shorts ads (pool) | 45% | 55% |
| Channel memberships | 70% | 30% |
| Super Chat / Super Thanks | 70% | 30% (before payment fees) |
| YouTube Premium (watch time share) | 55% | 45% |
Context
The 55/45 long-form split has been stable since 2007. Fan-funding products (memberships, Super Chat) give creators a materially better cut but require an engaged live/community audience to actually generate meaningful revenue.
Methodology
YouTube Partner Program public revenue-share terms (2026).
Model your own numbers
More answers in this category
- How much does YouTube pay per 1,000 views in 2026?
- How much does YouTube pay for 1 million views?
- Do YouTube Shorts pay less than long-form videos?
- How many YouTube subscribers do you need to make $1,000 per month?
Last updated 2026-07-10.