What percentage does YouTube take from creators?
YouTube keeps 45% of long-form ad revenue and gives creators 55%. On Shorts, YouTube keeps 55% and gives creators 45% of the ad-revenue portion allocated to their Shorts views from the shared pool. Channel memberships and Super Chat give creators 70% (YouTube keeps 30%).
YouTube revenue-share by product
| Product | Creator share | YouTube share |
|---|---|---|
| Long-form ads | 55% | 45% |
| Shorts ads (pool) | 45% | 55% |
| Channel memberships | 70% | 30% |
| Super Chat / Super Thanks | 70% | 30% (before payment fees) |
| YouTube Premium (watch time share) | 55% | 45% |
How to read this table
- Channel memberships sits at the top of the table (70%) — 30%. If your situation looks like this row, plan against the upper half of the range rather than the midpoint.
- Shorts ads (pool) anchors the bottom (45%) — 55%. Treat this as the conservative case you should still be profitable at.
- The gap between the top and bottom row is roughly 1.6×. That spread is why a single blended average is close to useless here — pick the row that matches your setup instead of averaging the column.
- With 5 reference points in the "youtube revenue-share by product" table, the fastest way to use this page is to find the closest row, take its creator share, then stress-test it ±30% before you build a plan on it.
Context
The 55/45 long-form split has been stable since 2007. Fan-funding products (memberships, Super Chat) give creators a materially better cut but require an engaged live/community audience to actually generate meaningful revenue.
What moves this number
Audience geography
US, UK, Canada, and Australia viewers monetise several times higher than most of Asia, Africa, and Latin America. A channel with 70% US audience and one with 70% India audience can post identical view counts and see a 5–10× revenue gap.
Niche and advertiser demand
Finance, B2B software, insurance, and legal topics attract advertisers with real customer value, so they bid more per impression. Gaming, reaction, and general vlog content compete for cheaper inventory.
Format mix
Long-form ad revenue and Shorts pool payouts are not comparable. Shifting views toward Shorts almost always lowers blended RPM even while total views rise.
Watch time and ad load
Videos over eight minutes can carry mid-roll ads, which is the single biggest controllable lever on revenue per view.
Seasonality
Advertiser budgets peak in Q4 and reset hard in January. Same views, up to 40% swing in payout between December and January.
Methodology
YouTube Partner Program public revenue-share terms (2026).
Assumptions and caveats
- Figures are pre-tax and reflect the creator's share after YouTube's revenue split.
- Only monetized views earn — the monetized share is typically 55–75% of total views.
- This page was last reviewed on 2026-07-10. Ranges are updated as new data lands, so re-check before using them in a contract or a plan.
- Use these numbers as a starting range, not a guarantee — your own historical data always beats a benchmark.
Frequently asked questions
What percentage does YouTube take from creators?
YouTube keeps 45% of long-form ad revenue and gives creators 55%. On Shorts, YouTube keeps 55% and gives creators 45% of the ad-revenue portion allocated to their Shorts views from the shared pool. Channel memberships and Super Chat give creators 70% (YouTube keeps 30%).
Which option pays the most in the youtube revenue-share by product table?
Channel memberships, at 70% (30%). That row represents the strongest case in this dataset, so use it as an upper bound rather than an expectation.
What is a realistic low-end figure?
Shorts ads (pool) at 45% (55%). Plan your costs so the low end still works, then treat anything above it as upside.
Why do the numbers vary so much?
The spread between the highest and lowest row is about 1.6×. Audience geography and niche and advertiser demand explain most of that gap — see the drivers section above for the full list.
Where do these numbers come from?
YouTube Partner Program public revenue-share terms (2026).
How can I estimate my own number instead of using a benchmark?
Use the YouTube Revenue Calculator on RevenueLab — it takes your own inputs and returns a figure specific to your setup, which is always more accurate than a published range.
Model your own numbers
More answers in this category
- How much does YouTube pay per 1,000 views in 2026?
- How much does YouTube pay for 1 million views?
- Do YouTube Shorts pay less than long-form videos?
- How many YouTube subscribers do you need to make $1,000 per month?
Last updated 2026-07-10.