How much does YouTube pay in the US vs the UK vs India?

Short answer

US viewers generate the highest YouTube RPM at roughly $5–$9 for a typical long-form channel, the UK sits close behind at $4–$7, and India lands near $0.30–$1.00. A video watched mostly in the US can pay eight to fifteen times more than the identical video watched mostly in India.

Typical all-niche YouTube RPM by audience country (2026)

Country	Typical RPM	vs US
United States	$5.00–$9.00	Baseline
United Kingdom	$4.00–$7.00	~80% of US
Canada	$4.00–$7.50	~85% of US
Australia	$4.50–$8.00	~90% of US
Germany	$3.50–$6.50	~75% of US
India	$0.30–$1.00	~10% of US
Brazil	$0.60–$1.60	~18% of US

How to read this table

United States sits at the top of the table ($5.00–$9.00) — baseline. If your situation looks like this row, plan against the upper half of the range rather than the midpoint.
India anchors the bottom ($0.30–$1.00) — ~10% of us. Treat this as the conservative case you should still be profitable at.
The gap between the top and bottom row is roughly 30×. That spread is why a single blended average is close to useless here — pick the row that matches your setup instead of averaging the column.
Most rows are ranges, not single figures. The low end usually reflects a weaker month, a softer audience geography, or an unoptimised setup; the high end reflects a well-run, well-targeted operation of the same size.
With 7 reference points in the "typical all-niche youtube rpm by audience country (2026)" table, the fastest way to use this page is to find the closest row, take its typical rpm, then stress-test it ±30% before you build a plan on it.

Context

Geography is the single biggest RPM lever after niche. Advertisers bid far more for viewers in markets with high disposable income and mature ad ecosystems. This is why creators targeting global audiences often see their RPM drift downward as they scale — the incremental views come from cheaper markets even while total revenue still rises.

What moves this number

Audience geography

US, UK, Canada, and Australia viewers monetise several times higher than most of Asia, Africa, and Latin America. A channel with 70% US audience and one with 70% India audience can post identical view counts and see a 5–10× revenue gap.

Niche and advertiser demand

Finance, B2B software, insurance, and legal topics attract advertisers with real customer value, so they bid more per impression. Gaming, reaction, and general vlog content compete for cheaper inventory.

Format mix

Long-form ad revenue and Shorts pool payouts are not comparable. Shifting views toward Shorts almost always lowers blended RPM even while total views rise.

Watch time and ad load

Videos over eight minutes can carry mid-roll ads, which is the single biggest controllable lever on revenue per view.

Seasonality

Advertiser budgets peak in Q4 and reset hard in January. Same views, up to 40% swing in payout between December and January.

Methodology

Country RPM bands come from the RevenueLab country dataset behind the YouTube RPM by country tooling, blended across niches and normalized against a US baseline.

Assumptions and caveats

Figures are pre-tax and reflect the creator's share after YouTube's revenue split.
Only monetized views earn — the monetized share is typically 55–75% of total views.
This page was last reviewed on 2026-08-12. Ranges are updated as new data lands, so re-check before using them in a contract or a plan.
Use these numbers as a starting range, not a guarantee — your own historical data always beats a benchmark.

Frequently asked questions