Rex says
Everyday utility math — the kind you'd otherwise pull up four browser tabs for. I keep it to one clean answer.
Try a scenario
Click to load — tweak from there.Inputs
Result
Win rate
25.0%
Pitch cost per win
$2,200
Revenue per pitch hour
$450
Total pitch cost
$13,200
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One click, a permanent link with your numbers baked in.
How to use this
- 1Enter proposals sent.
- 2Enter proposals won.
- 3Enter hours per proposal.
- 4Enter your hourly rate ($).
- 5Enter average deal value ($).
- 6Read your win rate on the right — it updates as you type.
- 7Hit Share to keep the scenario or send it to someone.
About this calculator
Pitching is unpaid work. This turns proposals sent, deals won and hours spent into a win rate, an effective cost per win and revenue earned per pitch hour.
Worked example
Using the values the calculator loads with:
Inputs
- Proposals sent: 24
- Proposals won: 6
- Hours per proposal: 5
- Your hourly rate: 110 $
- Average deal value: 9000 $
Results
- Win rate: 25.0%
- Pitch cost per win: $2,200
- Revenue per pitch hour: $450
- Total pitch cost: $13,200
What each field means
Inputs
- Proposals sent
- The proposals sent used in the calculation. Starts at 24 so you have a working example on load.
- Proposals won
- The proposals won used in the calculation. Starts at 6 so you have a working example on load.
- Hours per proposal
- The hours per proposal used in the calculation. Starts at 5 so you have a working example on load.
- Your hourly rate ($)
- The your hourly rate used in the calculation, measured in $. Starts at 110 $ so you have a working example on load.
- Average deal value ($)
- The average deal value used in the calculation, measured in $. Starts at 9000 $ so you have a working example on load.
Results
- Win rate
- Returned as a percentage and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Pitch cost per win
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Revenue per pitch hour
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Total pitch cost
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How does the proposal win rate calculator work?
Pitching is unpaid work. This turns proposals sent, deals won and hours spent into a win rate, an effective cost per win and revenue earned per pitch hour. The underlying maths is: Win rate = won ÷ sent. Cost per win = total pitch hours × rate ÷ wins.
What do I need to enter?
5 values: proposals sent, proposals won, hours per proposal, your hourly rate, and average deal value. Each field starts with a sensible default, so you can change one number at a time and watch the result move.
What does the win rate result mean?
It is returned as a percentage and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds.
Is this calculator free, and do I need an account?
Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser.
How accurate is the result?
It applies the standard formula exactly, so the arithmetic is precise. Estimates assume standard, average conditions — local rules, pricing, and materials vary.
Who is this tool for?
It's built for anyone doing everyday planning maths — a quick estimate that would otherwise need four browser tabs and a calculator app.
Accuracy and limitations
- Estimates assume standard, average conditions — local rules, pricing, and materials vary.
- Results are rounded for readability; add a buffer before ordering, booking, or committing.
- Double-check anything with a real cost attached against a local quote.
Related tools
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). Proposal Win Rate Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/proposal-win-rate
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/proposal-win-rate" target="_blank" rel="noopener">Proposal Win Rate Calculator — RevenueLab</a> (2026).</p>
Source: [Proposal Win Rate Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/proposal-win-rate) (2026).