Rex says
Money math without the spreadsheet headache. Plug in your numbers and I'll show you exactly where the dollars land.
Try a scenario
Click to load — tweak from there.Inputs
Result
Price at your markup
$64.00
Margin that produces
37.50%
Price needed for your target margin
$72.73
Markup that requires
81.8%
Profit per unit
$24.00
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How to use this
- 1Enter unit cost ($).
- 2Enter target markup (%).
- 3Enter or target margin (%).
- 4Read your price at your markup on the right — it updates as you type.
- 5Hit Share to keep the scenario or send it to someone.
About this calculator
Markup is measured against cost; margin is measured against price. A 50% markup is only a 33% margin — price from the margin you need, not the markup that sounds right.
Worked example
Using the values the calculator loads with:
Inputs
- Unit cost: 40 $
- Target markup: 60 %
- Or target margin: 45 %
Results
- Price at your markup: $64.00
- Margin that produces: 37.50%
- Price needed for your target margin: $72.73
- Markup that requires: 81.8%
- Profit per unit: $24.00
What each field means
Inputs
- Unit cost ($)
- The unit cost used in the calculation, measured in $. Starts at 40 $ so you have a working example on load.
- Target markup (%)
- The target markup used in the calculation, measured in %. Starts at 60 % so you have a working example on load.
- Or target margin (%)
- The or target margin used in the calculation, measured in %. Starts at 45 % so you have a working example on load. Accepted range: 0–99 %.
Results
- Price at your markup
- Returned as a money amount in US dollars and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Margin that produces
- Returned as a percentage. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Price needed for your target margin
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Markup that requires
- Returned as a percentage. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Profit per unit
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How does the markup calculator work?
Markup is measured against cost; margin is measured against price. A 50% markup is only a 33% margin — price from the margin you need, not the markup that sounds right. The underlying maths is: Price = Cost × (1 + Markup). Price from margin = Cost ÷ (1 − Margin).
What do I need to enter?
3 values: unit cost, target markup, and or target margin. Each field starts with a sensible default, so you can change one number at a time and watch the result move.
What does the price at your markup result mean?
It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds.
Is this calculator free, and do I need an account?
Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser.
How accurate is the result?
It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
Who is this tool for?
It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs.
Accuracy and limitations
- Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
- Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.
- This is educational maths, not financial advice. Check anything contractual with the lender or your accountant.
Related tools
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). Markup Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/markup
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/markup" target="_blank" rel="noopener">Markup Calculator — RevenueLab</a> (2026).</p>
Source: [Markup Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/markup) (2026).