Rex says
Money math without the spreadsheet headache. Plug in your numbers and I'll show you exactly where the dollars land.
Try a scenario
Click to load — tweak from there.Inputs
Result
Suggested project price
$900
Hours w/ revision buffer
12.0
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How to use this
- 1Enter your target hourly rate ($/hr).
- 2Enter estimated hours (concepts + revisions + delivery) (hrs).
- 3Enter revision buffer (%).
- 4Read your suggested project price on the right — it updates as you type.
- 5Hit Share to keep the scenario or send it to someone.
About this calculator
Project-based pricing like logo design should be built from your effective hourly rate times realistic hours required — including concepting, revisions, and file delivery — rather than picked arbitrarily. This calculator converts your hourly rate and estimated hours into a flat project price, and shows the effective rate if you instead price it as a flat fee.
Worked example
Using the values the calculator loads with:
Inputs
- Your target hourly rate: 75 $/hr
- Estimated hours (concepts + revisions + delivery): 10 hrs
- Revision buffer: 20 %
Results
- Suggested project price: $900
- Hours w/ revision buffer: 12
What each field means
Inputs
- Your target hourly rate ($/hr)
- The your target hourly rate used in the calculation, measured in $/hr. Starts at 75 $/hr so you have a working example on load.
- Estimated hours (concepts + revisions + delivery) (hrs)
- The estimated hours (concepts + revisions + delivery) used in the calculation, measured in hrs. Starts at 10 hrs so you have a working example on load. Accepted range: 1–60 hrs.
- Revision buffer (%)
- The revision buffer used in the calculation, measured in %. Starts at 20 % so you have a working example on load. Accepted range: 0–100 %.
Results
- Suggested project price
- Returned as a money amount in US dollars and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Hours w/ revision buffer
- Returned as a decimal number. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How much should I charge for a logo?
At $75/hour, 10 estimated hours of work, and a 20% revision buffer (12 effective hours), the project should be priced around $900.
Why add a revision buffer to hours?
Client feedback rounds almost always take longer than the initial concept work, and unbuffered flat quotes are one of the most common ways freelance designers end up effectively underpaid on a project.
Should logo pricing scale with client size?
Yes, in practice — a solo local business and an enterprise brand relaunch require very different scope, revision rounds, and usage rights, and enterprise logo work often commands $3,000-$15,000+ versus a few hundred for a small local shop.
Is flat-fee or hourly pricing better for logo work?
Flat-fee is usually preferred by clients since it removes uncertainty, but the flat fee should always be derived from your real hourly rate times a realistic hour estimate, not guessed independently.
Accuracy and limitations
- Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
- Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.
- This is educational maths, not financial advice. Check anything contractual with the lender or your accountant.
Related tools
How Much Should I Charge Per Hour as a Freelancer?
To replace a $75,000 salary with benefits while billing 60% of your time, you need to charge about $87/hour.
How Much Do I Need to Invoice to Earn a Target Salary?
To net $80,000 after 25% total taxes and $6,000 in business expenses, you need to invoice about $112,667.
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). How Much Should I Charge for a Logo?. Retrieved from https://www.revenuelab.fyi/toolbox/how-much-should-i-charge-for-a-logo
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/how-much-should-i-charge-for-a-logo" target="_blank" rel="noopener">How Much Should I Charge for a Logo? — RevenueLab</a> (2026).</p>
Source: [How Much Should I Charge for a Logo? — RevenueLab](https://www.revenuelab.fyi/toolbox/how-much-should-i-charge-for-a-logo) (2026).