Rex says
Money math without the spreadsheet headache. Plug in your numbers and I'll show you exactly where the dollars land.
Try a scenario
Click to load — tweak from there.Inputs
Result
Conversion rate
2.00%
Revenue per visitor
$1.70
Revenue
$40,800
Revenue after the lift
$48,960
Extra revenue from the lift
$8,160
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One click, a permanent link with your numbers baked in.
How to use this
- 1Enter visitors.
- 2Enter conversions.
- 3Enter average order value ($).
- 4Enter conversion lift to model (%).
- 5Read your conversion rate on the right — it updates as you type.
- 6Hit Share to keep the scenario or send it to someone.
About this calculator
Revenue per visitor is the metric that ties traffic and conversion together. It also shows what a modest conversion lift is worth, which is usually far cheaper than buying the equivalent traffic.
Worked example
Using the values the calculator loads with:
Inputs
- Visitors: 24000
- Conversions: 480
- Average order value: 85 $
- Conversion lift to model: 20 %
Results
- Conversion rate: 2.00%
- Revenue per visitor: $1.70
- Revenue: $40,800.00
- Revenue after the lift: $48,960.00
- Extra revenue from the lift: $8,160.00
What each field means
Inputs
- Visitors
- The visitors used in the calculation. Starts at 24000 so you have a working example on load.
- Conversions
- The conversions used in the calculation. Starts at 480 so you have a working example on load.
- Average order value ($)
- The average order value used in the calculation, measured in $. Starts at 85 $ so you have a working example on load.
- Conversion lift to model (%)
- The conversion lift to model used in the calculation, measured in %. Starts at 20 % so you have a working example on load. Accepted range: 0–300 %.
Results
- Conversion rate
- Returned as a percentage and shown as the headline result. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Revenue per visitor
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Revenue
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Revenue after the lift
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
- Extra revenue from the lift
- Returned as a money amount in US dollars. It recalculates instantly whenever you change an input, so you can compare scenarios without reloading.
FAQ
How does the conversion rate calculator work?
Revenue per visitor is the metric that ties traffic and conversion together. It also shows what a modest conversion lift is worth, which is usually far cheaper than buying the equivalent traffic. The underlying maths is: Conversion rate = Conversions ÷ Visitors. RPV = Revenue ÷ Visitors.
What do I need to enter?
4 values: visitors, conversions, average order value, and conversion lift to model. Each field starts with a sensible default, so you can change one number at a time and watch the result move.
What does the conversion rate result mean?
It is returned as a percentage and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds.
Is this calculator free, and do I need an account?
Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser.
How accurate is the result?
It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
Who is this tool for?
It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs.
Accuracy and limitations
- Results are estimates before tax, fees, and inflation unless an input explicitly covers them.
- Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.
- This is educational maths, not financial advice. Check anything contractual with the lender or your accountant.
Related tools
Cite this calculator
Writing about this topic? Grab a citation — every link helps keep these tools free.
RevenueLab. (2026). Conversion Rate Calculator. Retrieved from https://www.revenuelab.fyi/toolbox/conversion-rate
<p>Source: <a href="https://www.revenuelab.fyi/toolbox/conversion-rate" target="_blank" rel="noopener">Conversion Rate Calculator — RevenueLab</a> (2026).</p>
Source: [Conversion Rate Calculator — RevenueLab](https://www.revenuelab.fyi/toolbox/conversion-rate) (2026).