TikTok vs YouTube Revenue Calculator
Same views, two platforms. See what they're actually worth — ads plus sponsors, conservative to aggressive.
Use the same view count on both for a fair head-to-head.
Realistic: $0.40–$1.20 in eligible markets. $0 elsewhere.
Realistic: $3–$15 most niches. $15–$40 finance/B2B/tech.
Realistic: $8–$20.
Realistic: $18–$45 (dedicated integration).
TikTok monthly
$12,700
Ads $700 · Sponsors $12,000
YouTube monthly
$31,000
Ads $6,000 · Sponsors $25,000
Winner at this volume
YouTube · $18,300 more / month
YouTube earns 2.4× what TikTok earns at the same view count and sponsor cadence.
Conservative
$7,620
Realistic
$31,000
Aggressive
$49,600
Bands swing on RPM volatility and sponsor consistency — not view count.
Once you're running sponsorships, the CPM you charge moves your revenue more than any view-count gain you'll realistically ship next quarter.
Your assumptions sit in the realistic middle of public RPM disclosures.
- TikTok ad revenue = (views / 1,000) × TikTok RPM
- YouTube ad revenue = (views / 1,000) × YouTube RPM
- Sponsor revenue = sponsors/mo × (views / 1,000) × sponsor CPM
- Total per platform = ads + sponsors
Common questions
Why does YouTube usually pay more per view?▾
YouTube long-form ads run pre-, mid-, and post-roll on watch time that compounds over years. TikTok's Creator Rewards pool divides finite ad inventory across qualified views (60s+, original, search-friendly). Per-view, YouTube is typically 5–20× higher; per-hour-of-work, TikTok can still win for short-form creators.
What's a realistic TikTok Creator Rewards RPM?▾
Currently $0.40–$1.20 per 1,000 qualified views in the US/UK/CA/AU/DE/FR/JP markets where the pool exists. Outside that, you earn $0. Most creators settle in the $0.50–$0.80 band once the novelty bonus wears off.
What's a realistic YouTube long-form RPM?▾
$3–$15 for most niches. Finance/B2B/tech hit $15–$40. Gaming/kids sit at $1.50–$4. RPM is the after-Google-cut number that lands in your account, not advertiser CPM.
Which should I focus on?▾
If you can't commit to 8+ minute videos with strong retention, TikTok wins on speed-to-audience. If you can produce searchable long-form (tutorials, reviews, explainers), YouTube wins on revenue compounding. Most serious creators do both — but lead with one.
Does the comparison include sponsorships?▾
Yes — toggle in a sponsor CPM and an integration count per month. Sponsorships dwarf ad revenue at every size, but YouTube sponsor CPMs are typically 2–3× TikTok's because watch context is more controlled.