TikTok gift catalog at a glance
TikTok rotates hundreds of gifts but the price tiers are remarkably stable. Use this as a quick reference when picking presets above.
- • Rose · 1 coin · ~$0.014 fan cost · ~$0.005 to creator.
- • Perfume · 20 coins · ~$0.28 fan / ~$0.10 creator.
- • Doughnut · 30 coins · ~$0.43 / $0.15.
- • Sunglasses · 199 coins · ~$2.83 / $1.00.
- • Galaxy · 1,000 coins · ~$14.20 / $5.00.
- • Drama Queen · 5,000 coins · ~$71 / $25.
- • Lion · 29,999 coins · ~$425 / $150.
- • TikTok Universe · 44,999 coins · ~$640 / $225.
Why fans send big gifts even though creators see only ~35%
LIVE gifting is visibility, not charity. Big gifts trigger full-screen animations that anchor the creator's attention for 15–60 seconds and tag the sender in the gift leaderboard for the session. Most regular LIVE viewers send Roses (1 coin); whales send Galaxies and Lions specifically to get noticed. From the creator's side, a healthy LIVE strategy treats animation-tier gifts (Galaxy and above) as the conversion event and Rose volume as the engagement signal.
Are gifts worth the time vs other monetization?
At median creator size (50k–250k followers), public reports put LIVE earnings at $5–$50 per hour of LIVE — meaningful supplement, but rarely a primary income stream. Once a creator is consistently pulling animation-tier gifts in every session, hourly LIVE income can match a moderate brand deal rate. Below that level, the same hour spent on Creator Rewards-eligible long-form video typically earns more.
FAQ
How much is a TikTok Rose worth?
A single Rose is 1 coin. On the US iOS App Store that's about $0.014 to the fan and roughly $0.005 to the creator. Roses are the most-sent TikTok gift because they're cheap engagement signals.
How much does a TikTok Lion cost?
A Lion is 29,999 coins. On iOS that's roughly $425 to the sender. The creator receives about $150 in payout after the diamond conversion and the 30% Apple cut.
What is the most expensive TikTok gift?
As of 2024–2026, the TikTok Universe at 44,999 coins — about $640 on iOS. The creator earns around $225 from a single Universe gift.
Do creators get all the money from gifts?
No — TikTok's split is roughly 50/50 between TikTok and the creator on the diamond side, but Apple or Google also took 30% of the fan's original purchase. End to end, creators see about 30–35% of what fans actually spend.
Can I send gifts from outside LIVE streams?
Yes — TikTok added gifting on videos for eligible creators. Same coin-to-diamond math applies. Note that gifts on videos require both the sender and receiver to meet eligibility thresholds.
How this calculator is built
Independently maintained
Written by Sam Doshi and the RevenueLab editorial team. We don't sell the data feeds this tool is built on.
Sourced from primary data
Benchmarks come from public AdSense / Stripe / IRS disclosures and reader-submitted data — never third-party "$X per view" claims. Full methodology.
Last reviewed
June 2026. We re-check every figure on the platform on a rolling quarterly cycle.
Editorial standards
See our editorial policy and disclaimer. Results are estimates, not advice.