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App monetization · Free calculator

Rewarded Video Revenue Calculator

Estimate rewarded video revenue from engagement rate, views per engaged user, daily caps, completion rate, and eCPM — with revenue per engaged user and headroom at a higher cap.

Short answer

Rewarded Video Revenue Calculator

$22,588Net monthly rewarded revenue

Rewarded video nets $22,588 a month — $0.0124 per DAU and $0.044 per engaged user. The cap isn't binding — users take 3.5 of 5 allowed views, so the lever is more reward placements, not a higher cap. Only 28.0% of DAU engage at all; moving that number is usually worth more than eCPM optimisation.

How it's calculated: 45,529 completed views/day at $17.00 eCPM Adjust the inputs below to recalculate for your own numbers.

Disclaimer: eCPMs, retention, and install costs swing by geo, platform, and season. Treat the defaults as starting points and replace them with your own dashboard numbers.

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60,000
28%
4
5
87%
89%
$17.00
4%
8
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Formula used

Rewarded video revenue

Rewarded video is the one ad format users opt into, so the binding constraint is almost never inventory — it's how many reward moments your design offers and how many users find them. Engagement rate and the daily cap move this number far more than shopping for a better network.

Net = (DAU × engagement × min(views wanted, cap) × fill × completion ÷ 1000) × eCPM × (1 − mediation)
Rewarded eCPM vs interstitial
1.5–3× higher
Typical engagement rate
15%–45% of DAU
Completion rate
80%–92%
Common daily cap
5–15 views
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Design the reward moments first

Continue-after-fail, double rewards, skip-a-timer, and free premium currency each pull different user segments. Apps with three or more distinct reward moments routinely see double the engagement rate of apps with one, at the same eCPM.

Raise the cap carefully

Caps exist for economy balance, not ad revenue.

  • • If actual views sit well below the cap, raising it changes nothing — add placements instead.
  • • If users hit the cap daily, test a higher one on a cohort and watch IAP and retention, not just ad revenue.
  • • Uncapped premium currency rewards can wreck a game economy faster than the ad revenue justifies.
  • • Cap by reward type rather than globally where your design allows it.

Rewarded is the friendliest revenue you have

It rarely cannibalises purchases the way interstitials do, and in many titles it lifts them by letting non-payers taste premium content. If you're rebalancing an ad load, cut interstitials before rewarded.

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FAQ

Why is my engagement rate so low?

Usually discovery, not appetite. If the reward button only appears on a fail screen, most users never see it — add entry points in the shop, the daily bonus, and the currency-short dialog.

What eCPM should I expect?

Rewarded consistently commands the highest eCPM of any in-app format, but the range across geos is enormous. Use your own mediation report's blended number by country.

Do incomplete views pay?

Generally not — advertisers pay on completion for rewarded. That's why the completion rate term matters and why load times hurt revenue directly.

Does a higher cap always earn more?

Only where demand is hitting the current cap. Otherwise it's a no-op, and it can distort your in-game economy for nothing.

How this calculator is built

Independently maintained

Written by Sam Doshi and the RevenueLab editorial team. We don't sell the data feeds this tool is built on.

Sourced from primary data

Benchmarks come from public AdSense / Stripe / IRS disclosures and reader-submitted data — never third-party "$X per view" claims. Full methodology.

Last editorial review

Reviewed on a rolling quarterly cycle. Dated reviews are published on the methodology record for each calculator.

Editorial standards

See our editorial policy and disclaimer. Results are estimates, not advice.

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