Franchise resale multiple cheat sheet by type (2026)
These are the multiples buyers actually use in LOIs and SBA-backed deals, not the aspirational numbers on franchise sales decks. The base moves with SDE size, then the brand, lease, growth, and unit count adjust it up or down.
- • Single-unit food / QSR: 2.0–2.8× SDE (thin margin, high royalty drag, concept-aging risk).
- • Single-unit service (cleaning, lawn, pest): 2.2–3.2× SDE (recurring revenue is valuable; lower ceiling per unit).
- • Single-unit senior care: 2.5–3.5× SDE (private-pay recurring, demographic tailwind, but caregiver-dependent).
- • Single-unit fitness: 2.0–3.0× SDE (membership recurring, but trend-sensitive and lease-heavy).
- • Single-unit auto services: 2.5–3.5× SDE (real estate + recurring maintenance intervals add value).
- • 3–5 unit portfolio: 3.0–4.0× SDE (DM leverage, diversified risk, salable to PE-style buyers).
- • 6+ unit portfolio / regional operator: 3.5–4.5× SDE (admits institutional buyers; resales take longer).
- • Premium brand with resale program (rare): 4.0–5.0× SDE on clean deals.
What kills multiples in due diligence
Sellers often anchor on a number the franchisor sales rep mentioned at recruiting. Real buyers underwrite to the SDE shown on tax returns, not the franchisor's average. These are the four issues that drop a multiple by 0.5–1.0× in DD.
- • Lease with under 5 years remaining (and no options). Buyers won't pay for a business you can lose to a landlord.
- • Trailing 12-month revenue declining vs prior year. Even 5% decline knocks 0.3–0.5×.
- • Key-employee dependency (one GM holds the keys to operations) — buyer treats it as a turnaround.
- • Owner-add-backs that won't survive an audit (personal vehicles, family payroll, the gray-area stuff).
Net proceeds to seller: fees, taxes, and the real check
Gross resale value is not what lands in your account. Seller-paid costs typically run 12–18% of gross value, and tax treatment depends on how the deal is structured (asset vs stock sale, goodwill allocation, depreciation recapture).
- • Broker / M&A advisor: 8–12% for sub-$5M deals, 3–6% for larger portfolios.
- • Closing costs: attorney, escrow, franchisor transfer fee, lease assignment — typically 1–3%.
- • Tax: ordinary income on depreciation recapture; long-term capital gains on goodwill (if held >1 year). Structure matters — consult a CPA before accepting an LOI.
- • SBA note payoff: if the unit is financed, the loan balance is paid from closing proceeds.
Why multi-unit portfolios trade higher
PE and family-office buyers pay premium multiples for 3+ unit portfolios because the operating leverage justifies a DM hire ($110K covers 3–5 units), unit-to-unit best practices are de-risked, and the deal size finally clears their minimum check size. Single units are bought by individual operators using SBA, who can't pay PE multiples.
When to sell vs. when to hold
Timing the sale is as important as the multiple. The best exit windows are when trailing revenue is growing, the lease is long, a strong GM is in place, and the franchisor's transfer process is cooperative. The worst time is when you are forced to sell — personal burnout, health, or a declining lease all bleed value.
- • Sell: 3+ years of stable or growing SDE, lease ≥ 7 years remaining, GM runs daily ops, and you want to redeploy capital.
- • Hold: unit is still compounding, reinvestment ROI exceeds resale multiple, or market is temporarily depressed.
- • Do not sell if: trailing 12-mo is down, lease is ending in 2 years, or you have not run the unit without you for at least 12 months.
Related guides
Long-form playbooks on the same topic, written by the RevenueLab editorial team.
Franchise vs Starting a Business: Which Pencils Better in 2026?
A side-by-side on survival rates, capital needs, cash-on-cash returns, and resale multiples — and the operator profile each path suits. With the math, not just opinions.
Read the guideFranchise ROI Benchmarks 2026: Cash-on-Cash, Payback, and Resale Multiples by Category
What good actually looks like — payback period, unlevered cash yield, SBA-levered cash-on-cash, and resale SDE multiple — for food, service, fitness, auto, and senior care franchises.
Read the guideHow Much Does a Franchise Cost in 2026? Full Breakdown by Tier (with Real Numbers)
Every line item — franchise fee, build-out, equipment, training, working capital, royalty, ad fund, reserve — across $50K, $250K, $500K, and $1M+ tiers. No marketing fluff.
Read the guideFAQ
How much is my franchise worth?
Single units typically sell for 2.0–3.5× SDE; 3+ unit portfolios at 3.0–4.5×; premium concepts with national brand recognition at 4.0–5.0×. Real estate (if owned) is valued separately at 7–9% cap rate.
What is the rule of thumb for valuing a franchise?
For owner-operated units under $2M in revenue: 2.0–3.5× SDE. For multi-unit portfolios: 3.0–4.5× SDE. Add 0.2–0.5× for strong brands, long leases, and growing revenue; subtract 0.3–0.8× for short leases, declining sales, and key-employee dependency.
What multiple do franchisees sell for?
Most single-unit franchise resales in the $100K–$500K SDE range close at 2.0–2.8× SDE. Deals with clean books, long leases, and recurring revenue push toward 3.0–3.5×. Portfolios with professional management clear 4.0×+.
What's the difference between SDE and EBITDA?
SDE includes the owner's salary (assumes one full-time owner). EBITDA is for businesses where the buyer hires a GM — and the GM salary is deducted. Sub-$2M businesses use SDE; $2M+ businesses use EBITDA. Multiples differ because the base is different.
Do I need a business broker to sell my franchise?
Below $1M valuation: optional but helpful (10–12% fee). $1M–$5M: yes — qualified buyer pool is small and DD process is complex. Above $5M: hire an M&A advisor, not a generalist broker. Franchisor's resale program is the cheapest channel but the slowest.
How long does it take to sell a franchise?
Median time on market: 8–12 months for clean deals priced to comparables. Overpriced listings sit 18–24 months. Pre-list with: 3 years clean tax returns, lease assignment letter, franchisor consent letter, and a CIM (1-page teaser + 5-page deck).
What fees come out of a franchise resale?
Broker (8–12%), attorney/escrow/franchisor transfer fees (1–3%), and possibly an SBA loan payoff. Sellers should also budget for CPA support on deal structure and tax planning. Net proceeds are usually 85–88% of gross value before taxes.
Should I sell the assets or the stock/LLC units?
Buyers usually prefer an asset sale because they get stepped-up basis and avoid your liabilities. Sellers prefer a stock/unit sale because it's cleaner and often more tax-favorable. Asset sales are the norm for sub-$5M franchise resales; expect heavy negotiation around goodwill allocation and liability reps.
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