Course Pricing Calculator
Outcome-value pricing × realistic conversion. Build a launch number you can defend to yourself in a year.
List + engaged followers you can actually reach.
1–2% cold · 3–5% warm · 5–15% loyal community.
$ gained, saved, or earned in 12 months from completing it.
10–20% defensible · <5% underpriced · >25% needs proof.
$360,000
160 buyers × $2,250 price
- Cohort vs self-paced delivery modeling with margin differences.
- Tiered pricing (core / pro / done-for-you) with attach rate modeling.
- Payment plan uplift and refund-rate modeling.
- Reality check: flag when audience × conversion can't sustain pricing.
This estimate is directional while we calibrate against fresh benchmark data. The full math, range bands, and reality-check verdicts ship next.
Common questions
Cohort vs self-paced — which sells higher?▾
Cohort consistently 3–10x self-paced for the same content because of accountability and access. Self-paced wins on margin and volume; cohort wins on price and outcomes.
What % of audience will buy?▾
Cold list: 0.5–2%. Warm list / engaged followers: 2–5%. Loyal community: 5–15%. Use the conservative end when modeling a first launch.
How do I price for outcome?▾
Price as ~10–20% of the first-year financial value the student gains. A course that adds $20k of annual income justifies $2k–$4k. Below 5% means you're underpricing.
Should I offer payment plans?▾
Yes for anything above $500. 2–4 month plans typically lift conversion 25–40%, with a 10–15% upcharge. Almost everyone pays the full plan if your refund policy is clear.