Side-by-side
Revenue metric comparisons
The metrics that get conflated most often, defined and contrasted in plain English.
RPM vs CPM
What creators earn vs what advertisers pay.
Compare →LTV vs ARPU
Lifetime value vs monthly average revenue per user.
Compare →MRR vs ARR
Monthly vs annualized recurring revenue.
Compare →ROAS vs ACoS
Same data, inverse conventions across Google and Amazon.
Compare →Gross vs Net Margin
Product economics vs business profitability.
Compare →