Hours are the wrong metric after about age 6
Two hours of a co-viewed film with a parent and two hours of an autoplaying short-video feed at 10pm are not the same exposure. The four items that matter most on this scale are sleep proximity, displacement, content type, and handover distress — which is why a child at four hours can score lower than a child at ninety minutes.
The handover meltdown is the most useful single signal
Disproportionate distress at the end of a session usually indicates the content is variable-reward (feeds, loot mechanics, autoplay) rather than finite. Switching to finite content — an episode, a level, a film — commonly removes the meltdown without reducing minutes.
Related guides
Long-form playbooks on the same topic, written by the RevenueLab editorial team.
FAQ
How much screen time is OK?
Major paediatric bodies give hard limits only for under-5s. Above that, guidance focuses on whether screens displace sleep, physical activity, schoolwork and in-person time — which is what this tool scores.
Is educational content different?
Meaningfully, yes — especially when co-viewed. The strongest predictor of benefit is an adult engaging with the content alongside the child.
Should I ban phones at night?
Charging devices outside the bedroom is the single highest-yield rule in almost every study of adolescent sleep.
How this calculator is built
Independently maintained
Written by Sam Doshi and the RevenueLab editorial team. We don't sell the data feeds this tool is built on.
Sourced from primary data
Benchmarks come from public AdSense / Stripe / IRS disclosures and reader-submitted data — never third-party "$X per view" claims. Full methodology.
Last editorial review
Reviewed on a rolling quarterly cycle. Dated reviews are published on the methodology record for each calculator.
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See our editorial policy and disclaimer. Results are estimates, not advice.