How much does a Shopify store make per month?
Short answer
A typical Shopify store makes $1,000–$5,000/month in the first year, $10,000–$50,000/month by year two if it survives, and 90% never clear $1,000/month. Successful mid-tier stores hit $50K–$200K/month with 20–30% net margins after ads, fulfillment, and COGS.
Shopify store revenue benchmarks
| Tier | Monthly revenue | % of stores |
|---|---|---|
| Struggling / hobby | Under $1,000 | ~90% of stores |
| Small viable | $1,000–$10,000 | ~7% |
| Mid-tier | $10,000–$100,000 | ~2.5% |
| Scale | Over $100,000 | ~0.5% |
Context
Revenue is not profit. A store doing $50K/month at 25% net margin makes the owner $12,500/month before taxes. The stores that reach the mid-tier almost always have three things: a differentiated product, a reliable paid-acquisition channel, and repeat-purchase mechanics (subscription, refills, or accessories).
Methodology
Distribution estimates from Shopify's public benchmarks and third-party industry analyses (2024–2026).
Model your own numbers
Last updated 2026-07-10.