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How much does it cost to open a franchise?

Short answer

Opening a franchise costs $50,000–$750,000 all-in depending on format. Home and van-based franchises start near $50,000–$120,000; a fitness studio runs $250,000–$600,000; a drive-thru quick-service restaurant commonly exceeds $1M once land and build-out are included.

All-in opening cost by franchise format

FormatTotal investmentFranchise fee
Home-based service$45K–$120K$20K–$40K fee
Van / mobile$90K–$220K$25K–$45K fee
Retail kiosk$130K–$300K$25K–$40K fee
Fitness studio$250K–$600K$40K–$60K fee
Fast-casual restaurant$400K–$1.1M$35K–$50K fee
QSR with drive-thru$900K–$2.5M$45K–$60K fee

How to read this table

Context

The franchise fee is the smallest line in almost every deal — usually 5–10% of the total. Build-out, equipment and signage dominate, and they have inflated faster than franchisor disclosures update. The most commonly underestimated line is working capital: a unit that opens with no cash buffer fails during the ramp period even when the underlying economics are fine. Budget three to six months of full operating cost on top of the build, and treat any FDD range as a floor rather than a midpoint in high-cost metros.

What moves this number

Royalty and ad-fund load

Royalties of 4–8% plus a 1–3% brand fund come off gross revenue before any operating cost, so they compress margin hardest in low-margin formats.

Build-out debt service

Loan repayment on the initial investment is the difference between a unit that looks profitable and an owner who takes home nothing. Amortisation term matters as much as rate.

Owner-operator versus absentee

An owner working the floor replaces a manager salary worth $45,000–$70,000 a year. Absentee units report materially lower take-home for the same revenue.

Unit count and shared overhead

The second and third units share management, purchasing and admin, so incremental profit per unit rises even when revenue per unit is flat.

Methodology

FDD Item 7 initial-investment ranges across major franchise categories, adjusted for 2026 construction and equipment costs, with working capital normalised to four months of operating expense.

Assumptions and caveats

Frequently asked questions

How much does it cost to open a franchise?

Opening a franchise costs $50,000–$750,000 all-in depending on format. Home and van-based franchises start near $50,000–$120,000; a fitness studio runs $250,000–$600,000; a drive-thru quick-service restaurant commonly exceeds $1M once land and build-out are included.

Which option pays the most in the all-in opening cost by franchise format table?

Fitness studio, at $250K–$600K ($40K–$60K fee). That row represents the strongest case in this dataset, so use it as an upper bound rather than an expectation.

What is a realistic low-end figure?

Home-based service at $45K–$120K ($20K–$40K fee). Plan your costs so the low end still works, then treat anything above it as upside.

Why do the numbers vary so much?

The spread between the highest and lowest row is about 13×. Royalty and ad-fund load and build-out debt service explain most of that gap — see the drivers section above for the full list.

Where do these numbers come from?

FDD Item 7 initial-investment ranges across major franchise categories, adjusted for 2026 construction and equipment costs, with working capital normalised to four months of operating expense.

How can I estimate my own number instead of using a benchmark?

Use the Franchise ROI Calculator on RevenueLab — it takes your own inputs and returns a figure specific to your setup, which is always more accurate than a published range.

Model your own numbers

Related reading

More answers in this category

Last updated 2026-08-12.