How much do TikTok creators make per 1,000 views?
TikTok's Creator Rewards Program pays approximately $0.40–$1.00 per 1,000 qualified views for videos over 1 minute in 2026 — a major upgrade from the old $0.02–$0.04 Creator Fund rate. Most TikTok creator income comes from brand deals, not the platform payout: sponsored TikToks typically pay $500–$5,000 at 100K–500K followers.
TikTok revenue per 1,000 views by source (2026)
| Source | Payout per 1K views | Notes |
|---|---|---|
| Creator Rewards (1min+) | $0.40–$1.00 | Qualified views only |
| Old Creator Fund | $0.02–$0.04 | Being phased out |
| Brand deal (100K–500K) | $8–$25 | Deal-dependent |
| TikTok Shop affiliate | $3–$20 | Commission-based |
Context
Platform payouts on TikTok have never been the main revenue channel — even at the new Creator Rewards rates, a 1M-view video pays $400–$1,000. The real money is in brand deals, live gifts, and TikTok Shop affiliate commissions. Sponsored TikToks at 100K–500K followers routinely pay 20–50× what the same views earn from the platform.
Methodology
Creator Rewards range from TikTok's public payout data + creator disclosures. Brand deal ranges from sponsorship marketplace data (2025–2026).
Model your own numbers
Last updated 2026-07-10.