Brand deal pricing in Ireland
Ireland brand-deal fees average ~90% of US equivalents. ASAI requires clear disclosure. Big-tech HQ presence (Google, Meta, Stripe) fuels B2B deal volume.
- • Local-brand deals: priced in EUR, multiplier ~0.90x US.
- • Diaspora / global-brand deals targeting Ireland: typically priced in USD at near-US rates.
- • Long-form integrations (60–90 sec reads) command higher ROI than dedicated sponsored videos in every Ireland category we track.
Disclosure and compliance in Ireland
ASAI requires clear disclosure. Big-tech HQ presence (Google, Meta, Stripe) fuels B2B deal volume. Failure to disclose can result in regulator fines and platform shadow-bans — always include the relevant tag in the first 100 characters of your video/post.
Why brand deals aren't free money
Every sponsored video has hidden costs. View drop: branded content gets 5–25% fewer views than organic, especially when the product is obvious or off-niche. Production overhead: scripting reads, sourcing B-roll, sending revisions for approval. Trust cost: each off-brand sponsor erodes audience confidence in your recommendations, which compounds over time. The fee minus these costs is the real number — and for low-fit brands, it can be negative even when the check looks attractive.
- • Track view delta on sponsored vs organic videos quarterly — your real retention impact may differ from the 12% default.
- • Build a 'no list' of categories you won't promote regardless of fee (predatory loans, sketchy supplements, etc.).
- • Front-loaded reads convert better than back-loaded ones, but cost more in view drop. A/B test.
When the math says 'decline'
If net value < 1.5x what an organic video would earn, decline or counter. Common decline patterns: dedicated whole-video sponsorships at sub-3x multiples (huge view drop and trust cost for a single fee), short-window exclusivity deals that lock you out of better-fitting brands, and any deal where trust cost is over 15% of fee — that's the audience telling you not to take it.
FAQ
How much do Ireland creators charge for brand deals?
Ireland brand-deal fees average ~90% of US equivalents. A useful starting rule: charge $100–$200 per 10k average video views for local deals, then multiply by 0.90 relative to US benchmark rates. USD-denominated global-brand deals can ignore this multiplier.
What disclosure rules apply to sponsored content in Ireland?
ASAI requires clear disclosure. Big-tech HQ presence (Google, Meta, Stripe) fuels B2B deal volume.
Should I price brand deals in EUR or USD?
Use EUR for local brands and USD for international/global advertisers. Pricing exclusively in EUR can leave 20–40% on the table when working with global agencies; pricing exclusively in USD will lose you local SMB advertisers. Maintain both rate cards.
How do I price a brand deal?
Use a CPM model: $20–$60 per 1,000 expected views for an integrated 60-second read, $40–$120 for a dedicated sponsored video. Multiply by niche multiplier (finance/tech: 1.5–2x; lifestyle: 0.8–1x). The brand fee should net to at least 2x what the video would earn organically.
Should I always disclose brand deals?
Yes, legally required in the US (FTC), UK (ASA), EU (UCPD), and most major markets. Disclosure also doesn't hurt conversion — clearly labeled sponsored content actually outperforms hidden sponsorships because it preserves trust. Use clear language: 'Sponsored by X' or 'This video is brought to you by X.'
What's a realistic view drop for sponsored videos?
5–10% for tasteful integrations (60-second read inside a long-form video), 10–20% for dedicated sections with screen overlay, 20–40% for whole-video sponsorships. Hard-sell product reviews can drop 30–50% on a misfit brand. Track your own numbers — niche audiences vary.
How do I handle exclusivity clauses?
Push back. Standard ask is 30 days category exclusivity post-publication. Push back on anything over 60 days unless the fee is at least 50% higher than your usual rate. Never accept 'permanent' exclusivity in a contract — that's a lifetime commitment for a one-time fee.